About Ran
English
Native or bilingual
Experience
- lululemonProduct & Brand Marketing InternOctober 2023 - January 2024 (3 months)Shanghai, China• Market Analysis & Product Positioning: Conducted deep-dive research into China's fitness apparel industry, identifying 3 key growth levers (Men's Wear, Outdoor, and E-commerce) that shaped the FY24 market expansion strategy• Go-to-Market Execution: Designed localized product launch strategies, aligning promotional messaging and retail activations for the Chinese New Year campaign. Created 24 OOH advertising assets and implemented brand storytelling through digital and physical touchpoints across 124 stores• Influencer & Community Engagement: Supported brand storytelling by working with 8 local fitness influencers and 3 global ambassadors to drive product adoption and enhance brand loyalty in lululemon's community• Cross-Department Coordination: Coordinated between multiple departments and created multidimensional marketing calendars used across retail stores, e-commerce channels, social media, PR, event teams and outsourcing companies
- CHRISTIAN DIOR COUTUREProject Management InternMarch 2023 - July 2023 (4 months)Shanghai, China• Women@Dior Program Management: Designed and executed China local strategy for program Women@Dior, liaised with Paris HQ and operated a community of 18 mentees and 9 mentors based on 4 workshops about women's leadership• Dior Sustainability Program Management: Managed one-month program Dior Sustainability, proposed and implemented Vegetarian Month and Digital Cleanup Week projects, and supervised on the usage ofenergy-saving Timer Settings inboutiques; Engaged over 500 employees, reinforcing Dior's commitment to corporate sustainability• Employer Branding & Social Media Growth: Built and managed the CDC Recruitment WeChat account, leveraging platform-specific strategies to optimize content; Achieved a 300% increase in followers within two months
- Global Entrepreneurship weekMarketingInternJune 2022 - August 2022 (2 months)Shanghai, China• Startup Marketing & GTM Strategy: Led a case competition project to develop a real-time digital cleanup app, securing 1st prize for innovative product-market fit analysis• Event & Influencer Marketing: Designed a refined strategy for the China Summit, secured collaborations with 9 KOLs, host 3 online lectures, and integrated 30 withdrawn students as board members to assess angel investors' decisions• Content & Social Media Growth: Produced 8 videos featuring 8 youth entrepreneurs and optimized video content according to specific traffic mechanism on 4 platforms, resulting in 2,000+ clicks per video
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Education
- Master in Marketing (Ranked #1 worldwide by QS)HEC PARISMaster in Marketing (Ranked #1 worldwide by QS)
- Bachelor of Arts in Chinese Language and LiteratureFudan University2023