Description

Hola! With a background in advertising and marketing, specialty in digital marketing and 4 years of experience in web analytics so far, I have developed a vast knowledge of this field and a passion for Web Analytics.

My area of expertise mostly revolve around:

Tracking:

- The method used for tracking a website, using a Tag Management System (Google Tag Manager, Adobe or Tealium).

- Implementing the TMS in hard code.

- Using the TMS tool to implement Third Party Tags.

- Making sure that your website is GDPR Compliant before we start tracking live.

- Making sure that this tracking meets every objective of your website (meaning, no extra tracking without a purpose, I keep the tracking structured and organized)

- Configuration of Google Analytics account, data and creation of custom dimensions (if needed).

- Removing necessary spam or cleaning up the data by organizing different channels (sources/mediums).

Reporting:

- Creation of analytics dashboards that will bring out insights and help optimize your website's traffic, page load time and other criteria of interest.

- Creation of visual Data Studio dashboards.

- Monthly reports that might help organize your data in a timely fashion and can be exploited for years.

- Creation of tunnels of engagement and goals that will ensure correct calculation of your results and highlights where does the traffic show points of interest.

I have excellent verbal and written English, French and Arabic skills.

Languages

Arabic
Native or bilingual
English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Business & Decision
Consultant Web Analytics
CONSULTING AND AUDITS
January 2020 - Today (6 years and 5 months)
Courbevoie, France
Consultant in Web analytics for clients like:

L'Oréal and European Investment Bank:

Analytics and tracking of the official websites of 11 brands for L'Oréal and the European Investment Bank

-Usage of analytical tools (Google Analytics/Tag Manager) to audit and monitor website tracking and performance.
-Optimizing website performance through the usage of data and segmentation, to better understand the customer journey and thus increase conversions (EIB).
-Creation of monthly analysis and Data studio dashboard to monitor monthly and in real time performance (EIB).
- Audit and modification of both Google Tag Manager and Google Analytics in accordance with 'L'Oréal' rules.

Orange Business Services:

-Creation of tagging plans for all OBS websites.
-Creation of tracking tag in Tealium Tag Management Tool.
-Migration from Google Tag Manager to Tealium.
-Detection of bugs and abnormal data behavior.
-Resolution of these bugs.
-Configuration of Google Analytics profile (creation of custom dimensions, goals, setting up channel grouping, creation of proprieties and views in testing and production environment.
-Migration (currently) of GA properties to GA4.
Tracking Web analytics Audit Reporting Google Tag Manager Google Analytics onetrustcookies Atlassian JIRA Atlassian Confluence GA4
WundermanThompson
Junior Web Analytics
TECH
January 2019 - July 2019 (7 months)
Boulogne-Billancourt, France
MINI/IKEA/SENSODYNE

Analytics of the official websites of 'MINI/IKEA/Sensodyne' France

-Usage of Web Analytics tools (Google Analytics, GoogleAds, Google Tag Manager, Google Data Studio, Adobe Omniture, Omnibug, Ghostery, Content Square ...).
-Definition of KPIs to monitor digital performance against objectives (web, mobile, campaigns, etc.).
-Definition of tagging plan to allow performance monitoring in line with the chosen KPIs.
-Setting up custom dashboards.
-Assisting in carrying out in-depth analyses to better understand consumer behavior.
Google Analytics Google Ads Google Tag Manager Google Data Studio Adobe Analytics Content Square KPI Facebook Marketing SEO
Proximity BBDO
Web & Social Analyst - Internship
TECH
June 2018 - December 2018 (6 months)
Boulogne-Billancourt, France
Mercedes/Saint Maclou

Analytics of the official websites of 'Mercedes/Saint Maclou' France

-Usage of Web Analytics tools (Google Analytics, GoogleAds or "adwords", Google Tag Manager, Adobe Omniture, Facebook business, SEMrush, talkwalker, omnibug, ghostery ...)
-Reporting (Web Analytics, Social Media ...) using Google docs, sheets, data studio and excel to create reports.
-Customer journey analysis and optimization recommendations.
-Research Keywords and creation of SEO report highlighting these keywords for future usage in website content
Google Analytics Stratégie marketing Web SEO Google Data Studio samrush Facebook Marketing Google Ads Facebook Business Manager Google Tag Manager Adobe Analytics Content Square