About Rafael
Spécialiste du marketing digital et diplômé de l'Em Lyon, j'ai travaillé chez Facebook avant d'être account manager Google en agence puis consultant média/sales chez Outbrain.
Mon expérience en stratégie performance web pour Qonto, Payfit, Luko, Younited et Masteos m'a permis de développer une expertise des mécaniques les plus performantes.
En tant qu'account manager en agence, j'ai aussi acquis des compétences opérationnelles de gestions de campagnes Google et Facebook.
J'ai déjà effectué deux missions de freelance en stratégie digitale et gestion de campagne (Le paon et Dino)
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- OutbrainConsultant Media, Sales Mid-Market & Indep AgenciesPRESS AND MEDIAOctober 2021 - Today (4 years and 8 months)Paris, FranceAcquisition, development and retention of a customer portfolio (Finance & Tech)▪ Signed and developed several unicorns account including Qonto, Payfit, Younited, Luko▪ Consistently overachieved target (107% in average)▪ Customer management, regular reviews, and upsell
- EffilabAccount Manager SEADIGITAL AND ITSeptember 2020 - October 2021 (1 year and 1 month)Paris, FranceManaged 2.7M€ Portfolio of + 1000 SMB’s and their SEA campaigns▪ Raised contacts achievement (+8%) while decreasing spend (-13%)▪ Consistently achieved the lowest churn within the team
- FacebookClient Solution Manager - CPG & RetailTECHJuly 2018 - December 2018 (5 months)Paris, France▪ Owned and managed a new leading CPG account interfacing directly with their Head of Digital & E-commerce and their Media agency - (€ 1.3M)▪ Organised and led a two-day workshop in London with client, media & creative agencies to optimise and launch next campaign - (€ 400k)▪ Analysed campaigns for multiple international accounts and proposed improvement opportunities to agencies & clients (including US & UK clients)▪ Implemented meta data analyses for major luxury CPG company covering over 80 brand lift studies, reporting each analysis to the client▪ Ran comparative analyses on online campaigns to quantify investment distribution per brand and better foresee revenue
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Education
- Master in Science in Management (Msc) ❘ Programme Grande Ecoleemlyon business school2019Master in Science in Management (Msc) ❘ Programme Grande Ecole
- Bachelor of ScienceFaculté de Droit Université Paris Descartes2015Bachelor of Laws - LLB, Droit