About Quentin
Je vous aide pour vos missions et projets CRM orientés E-mailing, Push notifications et messages InApp.
Création du message, du contenu ainsi que du paramétrage des audiences, de l'envoi et de l'analyse des résultats, j'assure l'intégralité du processus de création de vos campagnes.
Avec une solide expérience CRM chez Swile, je suis en mesure de vous conseiller sur les bonnes pratiques e-mails tant sur le contenu (textuel / visuel) que sur le timing et la fréquence des envois pour des resulats optimaux.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 15km), Vincennes (up to 10km)
Experience
- SwileCRM SpecialistMay 2022 - January 2023 (8 months)Paris, France- Organization and follow-up of Swile's multi-channel external communication planning in order to ensure that audiences are not over-solicited and that the right message is delivered at the right time. (Email campaigns / Push Notif / Mail / Inapp / Web Push...)- Creation of Emailing and PN campaigns in Braze (Wording and block layout, target segmentation, HTML refinement, alignment with stakeholders for message content validation + sending timing)--> These campaigns are aimed at 3 distinct targets: HR of client companies (B2B), end-users who use the Swile card (B2C), business partners (B2B)-> Average results of email campaigns: 50% Open Rate, 20% CTR- Creation of automated message sequences via Braze (User onboarding, Pedagogy, E-commerce etc...)- Creation of Web banners via Intercom- Facilitation of weekly meetings with product stakeholders (PM, PO), customer support, Data, Dev etc...
- AFILIZAUser Acquisition ManagerFebruary 2021 - March 2022 (1 year and 1 month)Paris, France- Development of a multi-channel acquisition strategy (Emails, Mobile App, Apple Search ads, SEO, Push notifications Web etc...)- Analysis of all key business KPIs and creation of reports (Search Console, Google Analytics, Data Studio etc...)- Creation and update of a complete tagging plan and identification of user usage trends- Implementation of the SalesForce Marketing Cloud tool and creation of e-mail campaigns in three markets (France, Spain, UK)- On average on these email campaigns: 26% open rate, 8% response rate- Management, segmentation and creation of audiences based on more than 300 000 Salesforce contacts- Redesign of existing emails (visuals + content) and creation of new ones- Training and management of 4 employees on SalesForce- Management and optimization of Apple Search Ads campaigns
- AFILIZASEO Account ManagerOctober 2019 - February 2021 (1 year and 4 months)Île-de-France, France- In charge of the SERP ranking evolution of +60 top online merchants (AliExpress, SHEIN, Rue Du commerce etc...)- Participation in the development of a content strategy for key events of the year (Black Friday, Xmas etc...)- Creation of editorial content (visuals, articles, offers and good deals)- KPI monitoring (CTR, CV, BR etc...)
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Education
- Master of ScienceESC Rennes School of Business2018Master of Science - MSc, Digital marketing and communication
- Bachelor of BusinessESPL - École Supérieure des Pays de Loire2016Bachelor's degree, e-business and community management