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Prathiksha Ravi MurthyPR

Prathiksha Ravi Murthy

Business Analyst

€350/day
Paris, FR
0-2 years

Average response time: 1 hour

About Prathiksha

I'm a Paris-based Business & Data Analyst with a passion for turning raw data into strategic insights that drive business growth. With hands-on experience across marketing analytics, customer segmentation, and dashboard automation, I help brands make smarter, faster decisions.

What I Can Do for You:

Build interactive dashboards with Power BI or Tableau to monitor KPIs and performance
Automate manual reports using Python and SQL, saving hours every week
Analyse CRM and sales data to uncover trends, segment customers, and boost retention
Marketing support teams by tracking campaign ROI, churn, and lifetime value
Deliver clear, executive-ready insights you can act on fast


I've helped companies across industries from luxury skincare to tech support and optimize operations, streamline reporting, and unlock revenue opportunities through data.

Whether you need a one-time deep-dive analysis or long-term reporting support, I bring technical expertise, business sense, and clear communication to every project.
  • English

    Native or bilingual

  • French

    Conversational

  • Hindi

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Forest Essential
    Marketing Intern
    January 2024 - July 2024 (6 months)
    Bengaluru, Karnataka, India
    • Conducted weekly performance analysis ofInstagram campaigns using Meta Insights; identified content types that drove a 22% increase in engagement during monsoon skincare promotions.
    • Used Google Analytics and HubSpot to track user journeys on product landing pages — proposed UI/UX changes that reduced bounce rate by 14%.
    • Segmented CRM data to retarget dormant luxury buyers with customized Ayurvedic rituals campaign, achieving a 9.6% reactivation rate.
    • Collaborated with e-commerce and content teams to A/B test seasonal visuals and personalized product bundles.
    • improved cart-to-purchase conversion by 12%.
    • Presented monthly reports to senior marketing
  • 24/7 .ai
    Business Analyst Intern
    July 2022 - October 2023 (1 year and 3 months)
    Bengaluru, Karnataka, India
    • Collaborated with stakeholders to identify and address business performance gaps, resulting in improved business results
    • Built and deployed 8+ Power BI dashboards to track product, campaign, and market performance across 4 regions.
    • Automated weekly reporting workflows using Python and SQL, reducing manual effort by 35% and saving ~12 hours/week.
    • Analyzed business intelligence data to inform strategic business decisions and drive organizational growth
    • Conducted data QA on 100k+ rows weekly and performed exploratory analysis that led to 3 key commercial insights used in Q3 strategy planning.

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Education

  • |Master
    Epita And EM Normandie
    2026
    |Master
  • Bachelor of Engineering in
    Presidency University
    2024
    Bachelor of Engineering in

Skill set

Categories