About Polina
English
Native or bilingual
French
Fluent
Spanish
Conversational
Experience
- Self EmployedBrand Strategy ConsultantJanuary 2023 - Today (3 years and 7 months)Partner to founders and leadership teams to define positioning, launch campaigns, and scale growth across lifestyle and tech sectors.
- Guud Woman, WellnessHEAD OF MARKETINGJanuary 2023 - January 2024 (1 year)Brussels, BelgiumSupplements for menstrual health and overall female well-being. Led brand and social strategy, growing an engaged community of 25K+ women across EU Led campaign and launch strategy, driving sold-out product drops and a 2× uplift in engagement and conversion. Created high-performing Meta ad concepts that outperformed CPA and ROAS benchmarks by 2–3×. Supported website updates, enhancing customerjourney & CR
- Appinio, SaaSSENIOR BRAND MANAGERJanuary 2022 - January 2023 (1 year)Hamburg, GermanyReal-time market research scaleup. Drove brand repositioning and full content revamp, increasing engagement 3× and inbound leads 40%. Built scalable activation frameworks adopted across key markets. Revamped LinkedIn and Instagram strategy (+46% followers, +400% engagement). Elevated event presence with new booth, merchandise, and pitch assets. Strengthened employer brand through internal & external campaigns.
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Education
- Brand Design + AI for designDesign Wonderland2024Brand Design + AI for design
- Branding Now - Branding course for senior creativesFuture London Academy2023Branding Now - Branding course for senior creatives