Pierre-Julien Baudoin

I won 30+ brand strategy briefs, using design thinking practices to unlock their missions and next steps. ‣ Lexir I developed visual branding for the launch of an online craft spirits marketplace to attract engineering talent to the team. ‣ Lick I advised brand development and investor deck, which led to $1.1M seed funding and launch of DTC paint and wallpaper brand. ‣ Foncėne I led the brand, product, website and investor deck development of a luxury vegan footwear brand, attracting £110K of pre-seed investment. ‣ Society I developed brand and investor deck of a global hostel chain. Recruited and briefed their interior design partner to translate the new brand into a physical experience. ‣ Mindful Peak Performance I led the brand and website development, which attracted a meditation partnership with the Harlequins rugby team. ‣ Warm Up Festival I led the brand and website development, which converted 3,000+ ticket sales for their first event. ‣ Baudoin & Lange I aligned the marketing and communications team and brand guidelines in preparation for a fundraise and team scale-up.

‣ I managed project-based teams, designed and executed through-the-line campaigns including out-of-home, direct mail, partnerships, social, display, CRM, video and native advertising. ‣ I targetted B2B, entrepreneurs, creatives and fashion verticals. ‣ I created a global experiential marketing practice with interactive events, including paint rooms, wall art, workshops and branded post offices. // +35% average YoY revenue growth from 2013 to 2016

‣ I launched and managed MOO's European content localisation operations, product launches and seasonal sale events. ‣ I managed PR and SEO agencies for France. // 15% average email open rates, 10% average CTRs