Description

Depuis 9 ans, j'accompagne des marques tech globales (Meta, Spotify, PayPal, Pinterest) dans leur développement local, B2B ou B2C, en France, mais également en Italie, Espagne, et Benelux. De l'élaboration d'un plan marketing stratégique au monitoring des campagnes (digital, social, TV, radio, OOH) et à l'optimisation des KPIs, en passant par l'allocation de budget et le pilotage des agences/prestataires, j'ai l'habitude d'être le point de contact référent pour l'ensemble des sujets marketing sur un marché. Après de nombreuses années au sein de ces marques que nous utilisons tous presque quotidiennement, je souhaite m'ouvrir à d'autres opportunités.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Pinterest
Country Marketing Manager - B2B - FR, IT, ES
SOCIAL NETWORKS
July 2021 - January 2023 (1 year and 6 months)
Paris, France
● Built and executed the strategy for everything B2B on the 3 markets: media campaigns, content, partnerships
● Localized global marketing campaigns to raise awareness and consideration of Pinterest ads solutions
● Conceptualized and managed Pinterest’s presence to industry events: Hub Forum, Paris Retail Week
Spotify
Consumer Marketing Manager
ENTERTAINMENT AND LEISURE
June 2019 - December 2020 (1 year and 6 months)
France
●Took Spotify to the #1 audio streaming platform in France
●Installed the brand in France & Benelux through strong social media strategy
●Launched marketing campaigns for Spotify original podcasts: L'Employé, Le Nuage, Sara
●Adapted global brand and product marketing campaigns to the FR, BE and NL markets
PayPal
Marketing Manager France
E-COMMERCE
January 2017 - July 2019 (2 years and 6 months)
Paris, France
● Created Marketing plan and managed budget to develop acquisition and activation
● Built efficient partnerships with top-loved brands: Auchan, AliExpress, Airbnb
● Managed the marketing launch for new PayPal products: Travel Cancellation Insurance, Installments
● Developed PayPal B2B image on events: VivaTech, Ecommerce Paris, PayPal Party