About Pierre-Antoine
Brand Manager – I help companies craft bold brand strategies and launch impactful 360° campaigns.
Looking to clarify your brand, connect with the right audience, and launch with confidence? I support businesses from strategy to execution.
What I bring to your team:
A sharp and differentiated brand positioning that speaks to your audience
Clear, actionable go-to-market plans across all channels
Strong project management with multi-stakeholder coordination (internal teams, agencies, freelancers)
Bilingual copywriting (EN/FR) for marketing content, campaigns, and product messaging
A strategic mindset paired with creative sensibility — always focused on ROI
Types of projects I typically handle:
Brand and strategic repositioning
Campaign planning and rollout (product launches, seasonal pushes, brand refreshes)
Creative briefs, messaging frameworks, tone of voice guides.
Copywriting for newsletters, landing pages, social ads, product pages
Campaign performance reviews and optimization strategies
✨ I’ve worked with both startups and global companies to help build meaningful brands and efficient marketing systems.
Available for freelance missions — remote-first, adaptable, and results-driven.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- VOXLER gamesBrand ManagerVIDEO GAMES AND ANIMATIONMay 2025 - Today (1 year and 1 month)FranceBrand Strategy- Defined the yearly positioning and brand narrative for the franchise.- Designed and executed the annual marketing plan, including audience targeting and messaging pillars.Go-To-Market & Campaigns- Built and managed the international launch plans (timelines, assets, messaging).- Briefed and validated all creative assets: trailers, key visuals, store assets, websites, push notifications.Project & Stakeholder Management- Acted as a bridge between VOXLER (developer), PLAION (publisher), and external agencies (creative, media, influencer).- Coordinated with PR, social media, digital, and event teams to ensure consistent brand execution.Content & Communication- Oversaw content creation (trailers, store visuals, newsletters).- Wrote and adapted marketing copy: press releases, newsletters, UX copy, game titles.Performance Analysis- Tracked and analyzed campaign performance (pre-orders, reach, engagement).- Provided strategic recommendations to optimize future franchise launches.
- PLAIONBrand ManagerVIDEO GAMES AND ANIMATIONDecember 2020 - May 2025 (4 years and 5 months)Munich, Germany• Consumer behavior, market trend analysis and research.• Budget Planning & Management.• Creation of Global Brand and marketing strategies for various products.• Planning, organizing, delegating, and monitoring projects.• Managing content creation through the creation of clear briefs for creative teams and agencies.• Strengthening brand awareness and recognition.• Leading creative agencies, influencers, media, and driving partnerships.• Ensuring the consistency of messages, assets, and marketing activities with the brand strategy.• Coordinating and collaborating with different teams: creative, legal, and commercial.• Measuring and reporting campaign performance with defined KPIs and ROIs.• Collaborating closely with development studios to create a strong and valuable brand image to achieve defined goals.
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Education
- Master Student in International Marketing & Business DevelopmentSKEMA Business School2020Master Student in International Marketing & Business Development
- Master of Science - MSSKEMA Business School2020Master of Science - MS