Description

I help B2C and B2B startups scale acquisition across Paid Ads, SEO, Lifecycle and Product.

I have managed ~€1M in ad budget across 10+ brands and 5 markets, working with startups and scale-ups in fintech, healthtech, SaaS, e-commerce and consumer services. My work combines performance marketing, funnel optimisation, analytics, landing pages, CRM/email and AI-assisted automation.

At papernest, I'm now product manager and previously led full-funnel acquisition for energy and health insurance verticals across Italy, Spain and France, covering Google Ads, Meta Ads, LinkedIn Ads SEO, email outreach, lifecycle marketing, tracking/attribution and marketing automation.

What I can help with:

Growth audit and acquisition strategy
Google Ads, Meta Ads and LinkedIn Ads setup/scaling
Landing page strategy, copy and CRO
Smoke tests and no-code MVPs to validate PMF
CRM, email lifecycle and marketing automation
GA4, BigQuery, SQL and funnel reporting
AI-assisted workflows with tools like Claude Code, Lovable, Make and n8n

Best fit: early-stage startups, scale-ups and founders who need a hands-on growth operator, not just a consultant producing slides.

I work fast, test weekly and focus on measurable business outcomes: qualified leads, conversion rate, CAC, payback, revenue and margin.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Fluent
Italian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

papernest
Product Manager (ex Growth Marketing Lead)
January 2023 - Today (3 years and 5 months)
Barcelona, Spain
Product Management
Performance Marketing (Google Ads, Meta Ads and LinkedIn Ads)
Data Analysis
Email Marketing Outreach
SEO
People Managment
Google AdWords SEO
Freelance
Growth Marketing & Product Advisor
June 2024 - Today (2 years)
Barcelona, Spain
Validated early PMF signals, measured by smoke-test CTRs, sign-up intent, and booked discovery calls by shipping no-code MVPs, landing tests, and analytics funnels.
Managed Meta Ads for a four‑country food‑and‑beverage e‑commerce (B2B + B2C), crafted organic LinkedIn strategies for fintech and martech brands, now oversee LinkedIn, Meta, and Google Ads for a U.S. fintech scale‑up, and build marketing automations and email flows for a MuseTech company.
Traction Management Performance Marketing Agency
Performance Marketing and Business Development Intern
June 2022 - August 2022 (2 months)
Rome, Metropolitan City of Rome Capital, Italy
• ● Identified 25 qualified leads while producing weekly performance dashboards and reports, building 15+ landing pages, and orchestrating email and Meta ad campaigns for clients across four industries.