Pia Beaufils

Implementing a brand strategy to commercially enhance and protect the "Opéra national de Paris" brand through meaningful partnerships and exclusive collaborations, in order to ultimately generate own resources that will support the core business. BRANDING

- Animating existing partnerships providing actionable tips for improving our products and marketing strategies : Devialet, Le Coq Sportif, Editions Nathan, Cottonwood Media

- Following-up the administrative and financial contractual counterparts of each partnership

- Actively contributing to global team brainstorms and work on 360 strategies across various partner's divisions to deliver creative and profitable collaborations

- Supporting the creation and execution of marketing campaigns, capturing and analyzing performance metrics

- Working with internal teams as well as external contributors on each project

- Liaising with the industrial property consulting firm the protection of the "Opéra national de Paris" trademark portfolio worldwide BUSINESS DEVELOPMENT

- Prospecting for new partnerships that establish the Opera as a pioneer and trendsetter among other French cultural institutions, helping us meeting our accessibility objectives while maintaining the prestige and excellence of the House : e.g. Noël à La Samaritaine

- Ensuring meetings with clients from very different backgrounds and participating in the negociation of financial contracts

- Performing benchmarks of the business activities of other competing cultural institutions PROJECT MANAGEMENT

- Managed the smooth running of photo/video shoots for SNS content

- Co-created a collection of products made of upcycled fabrics from the Opéra's costume workshops

@viahortense is an Instagram lab that expresses itself via different forms, offering smart content through a cool lens. By curating trends and archives from diverse backgrounds, Via Hortense acts as both a driver and a reflection of the creative industries. Its vision is the result of an ever-evolving union of cultures, strategies and references.

- Articulating concepts in visual, written and editorial forms that execute lab's vision and will successfully deliver it to the target audience

- Looking for fresh and exciting talents and content creators (e.g. artists or digital influencers) to execute branded content in collaboration

- Remaining ahead of all news and emerging trends at the intersection of fashion, content and tech

- Curating archival content from multiple sources to learn from past trends and provide some vintage content to the audience

- Analyzing and reporting on effectiveness of contents in an effort to maximize results and provide key future learnings More is yet to come !

- Managed the stand at Printemps by myself, independently: sales, merchandising, inventory

- Participated in the development of the commercial performance of the sales area (450 m2)

- Supported the implementation of the CRM Excellence strategy (Printania)

- Developed an expertise in high-end household linen and decoration