Description

- + de 20 ans en Direction Générale, réussite de programme métiers et IS (SAP, Oracle, Salesforce) et de négociations complexes, adaptation rapide à différents secteurs (industrie et services), Transformation Digitale

- Structuration et développement des activités internationales

- Expertise dans l’élaboration et le déploiement de plans stratégiques, de transformations structurelles, d’accélération de la croissance et l’optimisation de la performance.

- Spécialiste en organisation des ressources d’entreprise, en conduite du changement et de projets innovants ; leadership avec un goût prononcé pour le développement des potentiels humains.

Marketing, Ventes & Services

• Transformation de l’Expérience Client

• Mise en place de Plateforme Digital & CRM omni canal

• Lancement de la Marque Alpine

• Ventes, Après Ventes et E-commerce

• Services, Nouvelles Mobilités, Véhicules Connectés,

Organisation, IS&T

• Gestion de budget (50m€)

• Architecture fonctionnelle

• Recrutement, encadrement d’équipes internationales

• Contractualisation avec les éditeurs et prestataires

• Implementation SAP, Oracle, Salesforce, Adobe, MDM Informatica, PLM software.

Programmes de transformation

• Du Business Case au déploiement à l’international

• Excellence Opérationnelle, SI, Réorganisation

• Budget de 2 à 30 M€

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

Groupe AGPM
Marketing - Customer Relationship - Director & Chief Digital Officer
January 2021 - Today (5 years and 5 months)
Toulon, France

- Oversee the planning, development and execution of digital marketing initiatives
- Maximize the opportunities available by embracing new digital channels (website, customer space)
- Manage Data Analysis & Data Science teams
- Manage Industry watch, Customer voice and Customer Experience
- Manage Offer ans Service portfolio
Transfert Leasing
Senior Advisor
October 2020 - Today (5 years and 8 months)
Paris, France
Groupe Renault
Group Sales & Marketing Digital CRM Omni-channel Platform Director
June 2010 - Today (16 years)
Paris, France
Platform Director:
• Design, Construct, Roll-out & Operate the Group Omni channel CRM platform (34 countries, 13 000 users, team 60 p):
• Responsible for Customer & Vehicle Data Intelligence Platform Scope
• multi Brands (Renault, Dacia, Alpine), multi business lines (New Car, Used Car, After Sales)
• multi touchpoints (Customer Care, Digital Lead, Dealer Sales, Marketing Campaign, Customer & Vehicle Life Cycle Management & Connectivity)
• IS Cloud solutions: Salesforce, Adobe, MDM Informatica Main Activities
• Manage design team with all Business Functions
• Set-up Business KPI
• Organize with IS all technical activities
• Run Digital platform
• Manage regular evolution on Agile mode
• Ensure Software watch
• Define world-wide functional & roll-out road Maps with countries
• Manage Roll-out team
• Drive change management
• Define & monitor digital platform budget
• Coordinate with IS team technical activities
• Set-up project management & Agile implementation
• Manage sub-contracting activities and software vendor contracts
• Manage GDPR Compliance Program Management, International Teams, English, Analytical Skills, Procurement, Data Analytics, Leadership, Analytics, Project Delivery