Description

Experienced CPO, CMO, CDO and CRO

PMO expert

(15+ years)

Previous roles include Chief Marketing Officer, Chief Product Officer, Chief Revenue Officer and Chief Data Officier

Core competencies include product management, data management platform, market intelligence, consumer insights, management of complex transformation programs, product go-to-market, user acquisition, influencer and social media, games and apps publishing

•ESCP Business School masters in management

• International background (Asia and Europe)

• 4 languages spoken

Software and technical skills

- Data visualization: Power BI, Looker (Google Studios), Domo, Tableau

- AI tools : ChatGPT, Co-Pilot, Mistral, PapAI

- Knowledge of Google Cloud Platform and Google Big Query | MySQL

- SaFe certificate

- Agile product development (websites, software, apps, games): scrum framework

- Project Management tools : Confluence, Jira, Trello, Github

- Customer support software: Zendesk, Service Now

- Microsoft Office suite, Google suite, Google Analytics

- Social media content and advertising : Tiktok, Meta, X, Discord, Google Ads

- Emailing : MailChimp, Sendingblue

- E-commerce software: Prestashop, Shopify

- Mobile apps and games certification: Apple, Google, PlayStation, Nintendo, Microsoft

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
German
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Infogreffe
Chief Product and Marketing Officer
March 2024 - Today (2 years and 3 months)
Change management: co-leading the transformation of Infogreffe into a business-driven and innovation-focused organization
-Product management: building and structuring the product team, defined product strategy, and oversaw roadmap execution
-Marketing: establishing the marketing function, developing and implementing strategy targeting key accounts and e-commerce platforms (turnover 50M€)
Communication: defining the communication plan through the internalization of content creation and social media capabilities
Conduite du changement Product management
L'OREAL
Growth & Data Manager - L'Oréal Beauty Tech
FASHION AND COSMETICS
February 2023 - December 2023 (11 months)
Clichy, France
Augmented Product is a Global Program that connects physical products and digital experiences: by implementing QR codes on packaging, the Group aims to facilitate access to its digital experiences, particularly during the product usage phase.

Main achievements

> optimized data pipepline, created visualization (self-service analytics) for the Augmented Product Program
> accelerated adoption of Augmented Prodct Program through best-practices identification and sharing, Program evangelization, Program tools onboarding, and upskilling

> As of end of 2023 :

40+ brands onboarded
5000+ products launched “augmented”
2B+ products manufactured with a QR code

> Collaboration with 40 brands including, Garnier, L'Oreal Paris, La Roche-Posay, Kerastase, Lancôme, Biotherm, Vichy, Yves Saint-Laurent, Prada,etc )

> Collaboration with 4 L'Oréal Divisions (LDB, CPD, LLD, PPD) .
> Proposed turnkey activations to increase the value of the user experience through QR code on product, media and merchandising
> Contributed to the definition of customer journeys for key category (skincare; haircare; haircolor; fragrance)
> Continuously optimized Program assets (PlayBook; QR code management tool)

Microsoft Power BI Data visualisation Analyse de données Web analytics Google Data Studio Google Analytics PMO Transformation digitale Marketing digital QR code Retail Brand Management Localization Project Management Communication User Experience Design Tunnel de ventes best practices use cases Direction de programme Big Query Figma
HATINH INTERACTIVE
Co-founder, CEO
SOFTWARE PUBLISHING
January 2020 - December 2022 (3 years)
Paris, France
> developed an innovative and fully customizable scouting and social listening tool for video games
> managed sourcing and publishing PC and console games (external developments)
> delivered end-to-end publishing and business development services to the gaming industry
Digital Marketing data driven KPI A/B Testing Change Management Analytics Réseaux sociaux Marketing d'influence Méthode agile Software as a Service (SaaS) Développement produit Microsoft Power BI Data visualisation Analyse de données Etude de marché P&L Management International Business Development Social media Database administration Data architecture Contenu éditorial Software Project Management Website Development