About Philippa
French
Native or bilingual
English
Native or bilingual
Experience
- The Red Carnation Hotel Collection (Red Carnation Hotels)Creative DirectorDecember 2019 - Today (6 years and 6 months)London, UKLead creative, key point of contact for all 19 Hotels brands across the collection, to manage all the creative process. Brand: I lead to create consistent perfection across all Marketing and Design touchpoints over all 19 Hotels on a global scale:- Brand strategy and evolution- Brand communication- Creative leadership- Attention to details- Brand development & innovation Photography & Social media: Helping the social team with the new social trends by creating content for all hotels. Scheduling and directing professional photographers, videographers and social photoshoots for the hotels of the collection.- Project management- Art direction- Social image strategy and content creation, photos and videos optimisation- Creative direction for all photoshoots across the Collection for all Hotels- Created the photography guideline for external photographer and PR partners Digital & Print design:- Manage external creative and developpement stakeholders, provide effective direction and feedback- Responsible for end-to end marketing collateral process, from initial brief to delivery- Responsible for Creative and Art direction (website updates, social media, PR, adverts, sales presentations).- Develop a culture of high-end, consistent marketing materials, projecting a luxury brand experience. Team:- Team building and communication- Marketing & Sales strategy- Presenting & Training teams in photography and brand guidelines- Driving new ideas through the entire team, ensuring a solid understanding of customer journey and aesthetics are maintained for all 19 hotels brands.- Generating ideas, assessing the strategic direction and delivering innovation with a view to creating industry-leading.- Demonstrate innovative ideas which support business growth.
- The Red Carnation Hotel Collection (Red Carnation Hotels)Creative ManagerOctober 2016 - December 2019 (3 years and 2 months)London, UKWorking and reporting directly to the VP marketing, I ensure that websites and all creative assets are consistent to a high-end brand experience across all 19 brands of the Red Carnation collection.- Plan and prioritise projects to deliver marketing campaigns effectively.- Respond to all marketing creation collaterals.- Make sure that marketing materials are created, printed and delivered on time.- Responsible for selecting relevant pictures for marketing purposes Own art direction (website updates, social media, PR, adverts, sales presentations). Maintain up to date images across all media and supports. Responsible for brand guidelines implementation across all media and supports.
- The Red Carnation Hotel Collection (Red Carnation Hotels)Digital & Graphic DesignerJune 2015 - October 2016 (1 year and 4 months)London, UK
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Education
- Certificat de Qualification en Techniques Publicitaires, Graphic DesignInstitut supérieur d'Architecture 'Saint-Luc' de Wallonie - Site de Tournai2009Certificat de Qualification en Techniques Publicitaires, Graphic Design
- Certification Graphiste/Infographiste, Graphic Communications strategieCEPRECO Formation CCI Hauts de France2012Certification Graphiste/Infographiste, Graphic Communications strategie