Description

I am an International Communications & Marketing professional with 10 years of experience in creative communications & advertising. I have worked as an account service and strategic lead on global brands, managing their brand strategy, ATL and BTL communication.

Sectors I have worked in:

EXPERIENCE

> Public sector: UNESCO

> Luxury: Hennessy (X.O, XXO, James Hennessy, MBS, Richard Hennessy, Paradis, Paradis Imperial); De Beers (De Beers Jewellers, Forevermark)

> Beauty: L'Occitane en Provence, Neutrogena, RoC, Clean&Clear, Le Petit Marseillais

> Tech: Lifescan, Cisco

> FMCG: o.b., Carefree, Royal Canin

SERVICE

Having spent a decade on the agency side of the business, I am now accompanying brands with:

> Helping teams clarify the directions they want to go and make choices

> Strategic planning - gaining focus on objectives

> Brand strategy - brand positioning, brand platforms

> Communication strategy - setting objectives, briefs writing internally and for the partner agencies

> Creative strategy - looking for interesting ways to talk about a topic, that could inspire distinctive communication

> Campaign Management - briefing, creative development, campaign production and orchestration

> Presentations to internal and external stakeholders

> Workshops organization

I am a trained marketer having completed the Mini MBA programmes in Marketing and Brand Management with Mark Ritson, an experienced advertising manager and a skincare geek.

I am fluent in English, French, Russian, and Bulgarian and have a good level in German.

Why me?

> If you are looking for a dynamic, flexible and driven person

> Organized, adaptable and curious

> A good fun to work with

Languages

Bulgarian
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Russian
Native or bilingual
German
Fluent
Chinese
Basic

Workplace preferences

Can work on-site

Paris (up to 10km)

UNESCO
Communications Consultant
ENVIRONMENTAL
January 2023 - March 2023 (2 months)
Paris, France
While at UNESCO I was providing help within the communications team on:
- clarifying brand positioning, and mission - through brand sprint workshops
- project objectives - short & long-term
- creative briefing and development
- campagne architecture
Project: Green Citizens
brand strategy Stratégie de communication workshop
DDB Paris
International Account Director
LUXURY GOODS
November 2012 - December 2021 (9 years and 1 month)
Paris, France
Account service lead on global brands.
> Main responsibilities: communication strategy (brand strategy & creative strategy), creative development, campaign production and post-production, campaign orchestration, client & partner relationship management, team management, and project management. Managing teams of 4-6 people.
> Luxury: Hennessy - X.O, XXO, James Hennessy, MBS, Richard Hennessy, Paradis, Paradis Imperial; De Beers - De Beers Jewellers, Forevermark;
> Beauty: L'Occitane en Provence, Neutrogena, RoC, Clean&Clear, Le Petit Marseillais; > Tech: Lifescan, Cisco:
> FMCG: o.b., Carefree, Royal Canin.