Description

Bonjour!

Les 25 années passées dans des grandes maisons (YSL, LVMH), de grands groupes (DIAGEO, numero 1 mondial des boissons alcoolisées) et en agence, ont construit la professionelle que je suis : créative et rigoureuse.

Mon terrain de jeu est le retail, permanent ou temporaire. Boutiques, vitrines, Pop-up stores ou encore PLV, du parcours client aux détails d'éxécution, j'imagine, crée et conçoit des univers 100% adaptés à votre image de marque et votre besoin. Je déteste les surprises et j'ai à coeur que le projet final installé soit au plus proche des images validées, malgré les compromis qui jalonnent le chemin.

10 ans passés à l'étranger entre l'Asie et Londres, m'ont de plus apporté une vision différente, plus globale et une vision plus précise.

Indépendante depuis 5 ans, j'accompagne la majorité de mes clients depuis plusieurs années. Au delà de la qualité de mon travail, ils apprécient la rigueur de mon suivi et ma réactivité.

Vous avez un projet de création de point de vente ou de visibilité, vous souhaitez en savoir plus sur le processus ou vous avez une question, n'hésitez pas à me contacter (je suis sympa en plus).

Perrine

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Self-employed
Creative consultant in retail design & retail experiences
January 2022 - Today (4 years and 6 months)
France
I offer tailor-made creative consulting services to brands and creative agencies for their retail design projects. Thanks to an innovative and unique work method, you will save time, money while improving creativity.
Diageo
Head of Retail Design Travel Retail Worldwide
January 2017 - February 2021 (4 years and 1 month)
London, Royaume-Uni
. Retail development strategy: lead and execution of a game changing retail development strategy to deliver the ambition. Close collaboration with both commercial and marketing teams, managing more than 300 airports across the globe. . Artistic direction: lead, technical development and execution of a breakthrough new Johnnie Walker retail experience. A more engaging and timeless look & feel, designed with the consumer at its heart developed with the International retail team. More than 180 projects successfully executed the first year, which has enabled to make the brand relevant to a broader audience . Management of a yearly 5M CAPEX budget . Management of an internal retail team (remotely) . Management of external partners across the globe, in close collaboration with the procurement team
CHIC
Creative Account Director
February 2015 - November 2015 (9 months)
Singapore
. Management of all the agency client’s relationship and turning it into a success thanks to an efficient understanding of their needs and a responsive communication. . Lead of a team of various creative talents on the Artistic Direction of the projects and inputs on the development. The team itself was split into different offices and different time zones and required a smooth communication flow. . Lead of the CHIC Singapore team. . Follow-up of the budget process in collaboration with the headquarters.