Perrine Lefeuvre

I offer tailor-made creative consulting services to brands and creative agencies for their retail design projects. Thanks to an innovative and unique work method, you will save time, money while improving creativity.

. Retail development strategy: lead and execution of a game changing retail development strategy to deliver the ambition. Close collaboration with both commercial and marketing teams, managing more than 300 airports across the globe. . Artistic direction: lead, technical development and execution of a breakthrough new Johnnie Walker retail experience. A more engaging and timeless look & feel, designed with the consumer at its heart developed with the International retail team. More than 180 projects successfully executed the first year, which has enabled to make the brand relevant to a broader audience . Management of a yearly 5M CAPEX budget . Management of an internal retail team (remotely) . Management of external partners across the globe, in close collaboration with the procurement team

. Management of all the agency client’s relationship and turning it into a success thanks to an efficient understanding of their needs and a responsive communication. . Lead of a team of various creative talents on the Artistic Direction of the projects and inputs on the development. The team itself was split into different offices and different time zones and required a smooth communication flow. . Lead of the CHIC Singapore team. . Follow-up of the budget process in collaboration with the headquarters.