About Paul
Mon parcours m'a permis de construire une double compétence en marketing digital et en data.
Actuellement Lead Growth chez Certideal, j'évolue sur des sujets CRO, Acquisition, CRM, Emailing, Marketing Automation. Avant cette expérience, j'ai été en charge de l'équipe data chez Brut, où j'ai développé une expertise sur la data (modélisation, analytics, tracking), le SMA et le social listening. J'ai également une expertise en gestion de projet (Monday, Notion).
French
Native or bilingual
English
Fluent
German
Conversational
Chinese
Conversational
Remote only
Primarily works remotely
Experience
- CertidealLead GrowthE-COMMERCEApril 2023 - Today (3 years and 2 months)Levallois-Perret, France- Inbound Marketing Strategy Implementation => AB Tasty, Hotjar, Hellobar- Paid acquisition & marketing automation => TikTok Ads, google ads, shopping feed...- Leading Marketing Ops and Analytics => GA4, GTM- Nurturing & lifecycle-based marketing => customer.io- Implementing new projects => definition of growth strategy, tech automations, supply chain (prestashop), zappier...- Helping the head of growth managing the growth marketing team (8 people) => sprint management, sprint definition- Implementing sprint methodology
- Brut.Insight & Analytics ManagerPRESS AND MEDIAOctober 2021 - January 2023 (1 year and 3 months)Paris, FranceManagement & leadership : founded the data activity at Brut.• Hiring & management of 4 Data Analyst (profiles ranging from senior to junior).Business Data Analysis & media strategy :• Business Analysis : production of 20+ strategic analysis for C-level stakeholders : editorial strategy, Brut X positioning, key clients analysis, social listening …• Social media buy : responsible for 5 social media campaigns with Brut Ad Network (Meta Ads & Snapchat Ads) : pitching & signing clients, defining media strategy & KPIs based on client brief, running & reporting the campaigns. Clients : 900.Care, Jow, Coca-Cola.• A/B Testing : defined & implemented AB Test on Facebook for French Newsroom to optimize Ad Break monetization (which ended up tripling Brut’s Ad Break revenues).• Data Analysis : took part in 50+ key deals for Brut with data as key arguments for the signing : Nespresso, Alan, Coca Cola…Operations & data automation :• Implementation and modelization of social platform data with Looker, Big Query & dbt (15 sources).• Modelisation of sources via SQL, utilisation of logarithmic repartition for missing data.• Building 10+ key dashboards with Looker for several business units & stakeholders.• Definition of Brut’s key KPIs (share of voice, retention KPIs).
- Brut.Senior Business AnalystPRESS AND MEDIAFebruary 2020 - October 2021 (1 year and 8 months)Paris, FranceFirst data person to join Brut. Managed to build composed of 4 Data Analysts.• Data Evangelization which ended up unlocking a budget to create a data unit.• Data Analytics toward every business units : C-levels, newsroom, brand content, Brut X.• Designed the Brut AdNetwork (Brut trading desk) offer and ran the first campaigns.• Market Analysis to support sales pitches• Tracking Implementation for Brut X
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Education
- Master of ManagementESCP Business School2017Master in management, Management
- Baccalauréat S (mention bien)Lycée Claude Monet2011Baccalauréat S (mention bien)
Certifications
- JavaScriptCodecademy2023