About Paul
French
Native or bilingual
English
Native or bilingual
German
Conversational
Experience
- CriteoSenoir Product ManagerTECHJanuary 2021 - Today (5 years and 5 months)Paris, Île-de-France, FranceSenior Product Manager focusing on Performance Measurement:- Attribution: Multi-Touch Attribution, attribution modelling, etc.- Incrementality: how to measure the actual impact of advertising on users, and how to improve it.- Brand Lift Measurement: Upper-funnel campaigns impact measurement via surveys.- Chrome Privacy Sandbox: The future of advertising in privacy constrained world. Publish (SPARROW, BINOCULARS) and advocate for the best technical proposals at the W3C to protect user privacy while allowing for a vibrant advertising ecosystem within the framework of the privacy sandbox. Build and adapt Criteo's products and infrastructure to the post-cookie world.
- CriteoProduct ManagerTECHDecember 2019 - Today (6 years and 6 months)Paris, Ile-de-France, FranceIncrementality: worked in a joint team of researchers, engineers and account strategists to deliver the best incremental retargeting product (measure, steer and optimize).
- CriteoProduct Analytics Team LeadE-COMMERCEJanuary 2019 - December 2019 (11 months)Palo Alto, California, United StatesEngine Analytics: Lead two analysts in our efforts to build a robust sales optimizing bidding engine for Criteo's Retail Media product.
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Education
- Master's degreeSupelec2015
- Master's degreeESCP Europe2015