About Paul
Avec 5 ans d’expérience dans le secteur du luxe et du retail je peux vous accompagner pour améliorer vos prestations et performances grâce aux points ci-dessous :
CRM / Clienteling :
- Recrutement de nouveaux clients
- Rétention des clients locaux
- Amélioration de la joignabilité
- Augmentation du taux de retour des one-timers
- Conversion des prospects en clients
- Stratégies segmentées par cluster
Formation :
- De vente
- Parcours et Expérience client
Visual merchandising :
- Création de concept cohérent et à fort potentiel
Opérations :
- Optimisation des activités opérationnelles telles que la gestion des stocks, du SAV, mise en place de process etc.
Ayant travaillé à l'étranger, je m'adapte rapidement aux différents marchés et à leurs spécificités.
Dernièrement, j'ai accompagné un torréfacteur de café de spécialité à améliorer son expérience client et son volume de vente grâce à une formation de ses équipes et une refonte du visual merchandising pour ses 10 enseignes en France.
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- BALENCIAGADepartment ManagerJune 2022 - October 2022 (4 months)Paris, FranceWRTW and WSHOES, Fixed term contract. Business : KPI's analysis, qualitative feedback, implementation of action plans increasing our performance. Product : Merchandising analysis, best sellers/slow movers, Visual merchandising improving our Sell-through. Customer : Clienteling strategies, acquisition, transformation, and outreaches increasing our retention rate and client loyalty.
- SAINT LAURENTStore DirectorJuly 2019 - September 2021 (2 years and 2 months)Mexico City, CDMX, Mexico(In charge of 5 Sales Associates)- Maintained high-level standards of employee serviceability and knowledge.- Conducted monthly staff performance evaluations to establish work plans and to monitor progression.- Results-oriented : UPT: +5%, AVG Ticket +10%, Retention +15%.- Operational management : stocks, audits, process, security, HR. Training Ambassador, May 2019 / Sept 2021- Executed all training projects in my area of responsibility. (3 stores)- Strong ability to identify and leverage coaching moments to improve workplace behaviors.
- SAINT LAURENTSales AssociateApril 2018 - July 2019 (1 year and 3 months)Mexico- Strong aptitude to to build relationship and "read" customers uncover needs (25% retention).- Transferred selling skills, techniques and product storytelling. (Chosen as Training Ambassador)- Exceeded Sales objectives and KPI's.
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Education
- Master's degree, Business Administration, Management and OperationsICN Business School2017Master's degree, Business Administration, Management and Operations
- Specialization brand management, Brand managementUniversità Cattolica del Sacro Cuore2017Specialization brand management, Brand management