Pauline Zheng

brand communications consultant/Focus China

Moves to Paris

  • 48.8566
  • 2.3517
  • Indicative rate €350 / day
  • Experience 2-7 years
  • Response rate 100%
  • Response time 2h
Propose a project The project will only begin when you accept Pauline's quote.

Confirmed availability

Propose a project The project will only begin when you accept Pauline's quote.

Location and geographical scope

Location
Paris, France
Can work in your office at
  • Paris 4e Arrondissement and 50km around

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
Business sector
  • Arts & Crafts
  • Small Retail
  • Culture
  • E-commerce
  • Education & E-learning
+9 autres
Company size
  • 1 person
  • 2 - 10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
+2 autres

Verifications

Languages

  • Chinois

    Native or bilingual

  • Anglais

    Native or bilingual

  • Français

    Full professional proficiency

Skills (23)

Pauline in a few words

Growing up in China, I came to Europe for master’s studies and have since lived and worked in Paris for more than 5 years, whilst my exposure to and involvement in the profession of brand communications commenced earlier on.

From digital asset associate to strategic planning intern in agencies (WPP, Publicis), from PR trainee/media assistant to communications within brands (Chanel, Dior, Guo Pei), I have had the opportunities to explore the challenges in the evolution of communications on the fashion playground. Furthermore, my recent freelancing projects on China digital landscape allowed me to reconnect with this valuable market for luxury.

I am ready now to take on more challenges up on the way!

-

Passionnée depuis l'enfance par la mode, j’ai plongé dans cet univers dès mon premier emploi et poursuivi mes études à cet égard à l'ESCP Europe. Mes expériences successives et complémentaires chez Chanel Dubai au sein du département Presse, chez Christian Dior à la direction media, et chez Guo Pei en tant que Chargée de Communication Internationale, m’ont permis de renforcer ma connaissance des enjeux et de la réalité de terrain des maisons de luxe et surtout d’appréhender les problématiques spécifiques du marché Chinois.

Je suis à la recherche de nouveaux challenges, et suis disponible pour en discuter avec vous. N'hésitez pas a me contacter.

Experience

RE-UP

Press & Media

Freelance Social Projects China

Paris, France

January 2019 - Today

Social profiling China for CHANEL Beauty
Social listening China for FHH

CHANEL - CHANEL

Luxury Goods

Press Relations Trainee

Dubaï, Émirats arabes unis

April 2016 - August 2016

Ad-hoc press requests and editorial shootings
Relations with publishers & influencers
Regional Reporting to HQ

Guo Pei

Luxury Goods

International Communications

Paris, France

October 2017 - February 2019

Planning and organization of Paris Haute Couture fashion shows
International Press relations
Event and exhibition collaborations

CHRISTIAN DIOR COUTURE - LVMH

Luxury Goods

Assistante Média

Paris, France

September 2016 - July 2019

04.2019 – 07.2019 / 09.2016 - 08.2017
Media Assistant
Assistance in 360° media strategy planning EMEA
Coordination in publisher meetings and agency briefs
Benchmarking and competitive analysis

Laurent Francois - RE-UP agency

1/14/2020

Pauline is a very reliable, extremely dedicated person. Her deep interest for fashion and arts, added to her strong business management skills, makes her a talent to follow. Her great understanding of European brands and her ability to make them relevant for Asian consumers (and vice versa) are tremendous assets. I highly recommend Pauline.

Education

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