About Pauline
COMPETENCES
Creative and results-oriented to perform in international marketing, business development, and communication strategies. Entrepreneurship and startup background.
PERSONALITY & INTEREST
Organized, open-minded, creative, dynamic, flexible, fast learner, autonomous, entrepreneur, optimistic, and persevering.
Highly interested in fashion, fragrance, watchmaking, cosmetics, travel, digital, and trends.
ACHIEVEMENT & EXPERTISE
With over 10 years of extensive experience in marketing, retail, and merchandising, within fashion luxury and startup & entrepreneurship fields,
I have developed entrepreneurial solid assets and multitasking ability that enabled me to manage projects oriented by results, where I built strong organizational and interpersonal skills.
French
Native or bilingual
English
Fluent
Can work on-site
Lyon (up to 10km), Paris (up to 10km), Genève (up to 10km), Grenoble (up to 10km)
Experience
- LoveboxHead of Marketing & Business DevelopmentSeptember 2019 - Today (6 years and 9 months)1 Espl. François Mitterrand, 69002 Lyon, France- In charge of Marketing, Communication, Branding, and Retail strategies implementation in the USA, France, EUR markets.- Project management, product development, strategic partnerships, and licensing.- Part of the top management team, team management of 6 persons.
- KaipihFounder & Creative designerApril 2017 - Today (9 years and 2 months)1 Espl. François Mitterrand, 69002 Lyon, France- Creation of all the branding, DNA, content, communication, PR, designs, values, website, and digital strategies.- Management of all operational aspects and processes.
- GucciInternational Retail Merchandiser - WatchesFebruary 2014 - February 2017 (3 years)Gained experience in the management of retail merchandising projects WW in the watch industry.- Watch Merchandising teams management by market: reporting, forecasting, planning and brand strategy.- International coordination among Gucci subsidiaries, Gucci Italy head office and the headquarter Gucci Watches in Switzerland. Direct report to the VP sales.- Merchandising: assortment definition, competitive analysis, product life cycle, feedback on development needs.- Reporting: weekly and monthly analysis on sales performance (sell-in & sell out) by region and by line.- Training organization: for Gucci sales associate on the history of the brand, collections and novelties.- Visual merchandising: store visits, display recommendations and development of material support.- Monitoring new project applications for Gucci W&J : brand-mix environment, traffic and CAPEX.- Events and presentation: Gucci Showroom sales campaign, Baselworld, sales meeting, product committee.
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Education
- Master 2 Programme grande école, International marketing and business developmentSKEMA BUSINESS SCHOOL2011Master 2 Programme grande école, International marketing and business development
- Bachelor of BusinessSalford University2009Bachelor, Business and management