Description

Je suis Pauline, consultante IT devenue freelance après 7 ans de projets passionnants en cabinet de conseil IT et dans différents secteurs d'activité (Banque, Assurance, Aéronautique, Automobile, Industrie)

Ce qui m’anime ? Aider les entreprises à mieux piloter leurs projets digitaux, à structurer leur vision CRM, et à aligner les besoins métiers et techniques dans une dynamique agile et humaine.

Je suis certifiée Salesforce & Scrum Master, et j'interviens comme PO, AMOA ou responsable projet CRM.

Mon approche est centrée sur la co-construction et la valeur :

Définir une vision CRM partagée et construire une roadmap alignée avec les enjeux métiers, IT et de gouvernance (Codir, directions métiers, DSI).

Animer les ateliers métiers, de cadrage fonctionnel et de gouvernance pour assurer une vraie adhésion et alignement transverse
Gérer et coordonner les équipes projet (interne, prestataires, intégrateurs, éditeurs, développeurs), tout en pilotant les KPIs de delivery

Assurer le succès des projets CRM et digitaux, du cadrage à la mise en production, avec une forte exigence sur la qualité, l’adhésion des utilisateurs, et la création de valeur

📍 Je suis disponible en mission, en présentiel ou à distance. Hâte d’échanger avec vous !

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational
Italian
Conversational

Workplace preferences

Can work on-site

Toulouse (up to 50km), Bordeaux (up to 10km), Nice (up to 10km)

Silamir Grow,
Senior Business Analyst
January 2024 - June 2025 (1 year and 5 months)
Paris, France
Conducted user interviews (regional directors, sales reps, back-office from EMEA and APAC) to gather detailed requirements and align product features with user needs Led CRM evaluation phase : assessed UI, features, adoption, architecture, and data integrity Built CRM & E-commerce backlog covering all functional and technical needs Delivered key recommendations : data governance, process optimization, and Agile SCRUM deployment with structured roadmap Supported vendors and integrators by clarifying client's expectations and functional priorities (assist in responding to RFPs) Lead large-scale business process transformation by identifying pain points and challenges, then designing the future state of processes. Skills: Business Requirements, Stakeholder Management, Backlog management, Salesforce Manufacturing Cloud, Ecommerce
AXA Partners,
Global Product Owner Salesforce
September 2022 - December 2023 (1 year and 3 months)
Barcelona, Spain
Aligning with Local Product Owners from 6 countries on common and priority requirements. Orchestrated the definition of target agent processes in the new global Salesforce Case Management system, resulting in a 40% reduction in average case resolution time and a 25% increase in customer satisfaction scores. Coordination between the IT teams (business analysts, architects, developers) and business stakeholders in an agile mode. Prioritizing the backlog features according to business requirements and the delivery capacity. Dependency management with other Global Assets. Identifying data dependencies/defining the data flows between assets with GPOs. Ensuring the consistency of the agent process throughout the whole asset journey. Deliverables production; documenting business decisions/arbitrations: drafting minutes, building presentations, etc. Skills: Business Requirements, Stakeholder Management, Product Ownership, Salesforce Service Cloud (Omnichannel, Planned tasks, CTI, Escalation and Entitlement processes)
VML (Ex Wunderman Thompson),
Marketing Cloud consultant
September 2021 - August 2022 (11 months)
Barcelona, Spain
Led Agile planning and priorization during PI Plannings and collaborative workshops to define strategic objectives and key features Implemented and optimized automated customer journeys using tools such as Email Studio and Journey Builder. Defined user scenarios and acceptance criteria, delivering demos to align stakeholders and secure validation. Skills: Business Requirements, Stakeholder Management, Distributed Marketing, Salesforce Marketing Cloud ( Email Studio, Mobile Studio, Journey Builder, Audience Builder)