Description

Après 1 année de marketing développement chez l'Oréal focalisée autour des stratégies de lancement produit & brand events internationaux, j'ai accompagné My Little Paris pendant 4 ans, en tant que Brand Agency Head of Sales & Head of New Business. J'ai contribué chez My Little Paris au développement de la stratégie média & agence conseil, et à la structuration d'une agence de Brand Consulting & Creative Content (création d'écosystèmes digitaux, content & phygital activations, advertising, CRM), tout en déployant le portefeuille client.

Je suis maintenant Brand Manager chez Malt. Ma mission consiste à nourrir et faire vivre la marque sous toutes ses formes, afin de faire rayonner le #futureofwork auprès des clients et des freelances dans dans le monde entier !

Languages

French
Native or bilingual
Spanish
Fluent
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

My Little Paris
Head of New Business (2017); Brand Agency Head of Sales (2016); Senior Account Director (2014-2015)
PRESS AND MEDIA
January 2014 - March 2018 (4 years and 2 months)
Paris, France
Business, Strategy & Creative Development :
• Developed growth strategy based on top 20 clients
• Defined Brand Agency strategy and implemented shift from a media business model to a brand consulting & content maker one (creation of digital ecosystems, CRM, content & phygital activations, advertising)
• Supported business development & disruptive creative opportunities efforts across a clients portfolio
including Entertainment, Beauty, Alcohol, FMCG and Retail Clothing sectors; developed pipeline of
opportunities, ensuring MLP brand content & media turnover each year

Leadership & Organisational Management
• Drove pitches: managed the dedicated pitch teams to develop strong and long-term brand strategic
platform, through all channels (both on and off line), delivered the best strategic and creative
recommendations to engage people with the brand and face the market challenges, handled client
relationship management; delivered recommendations for Netfix, Coca-Cola, Carlsberg, l’Oréal, Adidas, etc.
• Constructed best practice models to guide sales in the successful implementation of My Little Paris new
Brand Consulting vision: created business vision by key account and trained sales teams
• Directly managed a team of 2 to 3 people
Marketing Marketing de contenu Communication digitale Stratégie commerciale Stratégie de communication Stratégie de positionnement Planning stratégique
L'Oréal SA
International Product Manager - Lancôme
FASHION AND COSMETICS
December 2013 - December 2013 (1 month)
Paris, France
Developed & conducted the two strongest global brand events at Lancôme: Christmas (1/3rd of the annual brand turnover, 160 participating countries, brick & mortar and e-retail leading to +15% turnover) & Mothers’ Day for 2013 & 2014 :
• Increased turnover and profitability through optimization of the go-to-market worldwide strategy (launch sizing and pricing, product positioning and distribution)
• Initiated & conducted consistent 360° marketing concept: reinforced storytelling, targeted product offer, led new innovative marketing tools (key visuals, merchandising, digital assets for social media & e-commerce, CRM and luxury customer services)
• Coordinated transversal global teams: product development (fragrances, make-up & skincare), logistics,
purchasing, finance, digital and merchandising
• Direct management of one intern
Marketing Product management Stratégie de communication Stratégie de positionnement Marketing de contenu