About Pauline
- +7y of experience in Marketing, Communication and Events
- +7y of experience in the Information Technology sector
- Graduated from ESC Rennes School of Business with a double degree : a Master of Science in International Communication & Digital Marketing, and a Master Degree in Marketing
- French, English, Spanish and Portuguese speaker
French
Native or bilingual
Spanish
Fluent
Portuguese
Fluent
English
Fluent
Remote only
Primarily works remotely
Experience
- GetAcceptFrance Marketing LeadSOFTWARE PUBLISHINGJanuary 2021 - April 2022 (1 year and 3 months)Marseille, FrancePlan, develop, manage and execute all marketing activities for the French market.- Work on demand generation to provide new leads, within our ICP, to FR Sales team- Develop brand awareness on the French Market: local events, content creation, partnerships, etc.- Launch and manage the French website and blog- Create, localize and review impactful content to empower brand awareness: blog posts, eBooks, videos, etc.- Manage SEO project for France with an agency- Working with localizing SEM and Paid Social campaigns- Evaluate and deliver on local budget and growth goals
- SalesforceContent Marketing & Social Media SpecialistSOFTWARE PUBLISHINGJanuary 2019 - December 2020 (2 years)Paris, FranceMy main objective was to increase organic traffic for France. How ? By delivering the right message to the right audience at the right moment.- Plan, implement and monitor organic social media communication: Twitter, Facebook, LinkedIn, YouTube- Manage both French website and blog- Ensure brand message consistency on all channels- Create, localize and review impactful content to fuel GTM campaigns and empower brand awareness: blog posts, eBooks, videos, webpages- Lead SEO content project to increase organic traffic- Analyze our content performance through reporting and decide the next best actions accordingly
- SalesforceField Marketing Specialist | Enterprise & Mid-MarketSOFTWARE PUBLISHINGJune 2015 - December 2018 (3 years and 7 months)Paris, France- Collaborate with Sales teams to maximize field readiness, alignment and follow-through: ABM, key messaging, asset creations, etc.- Deliver marketing plans for specific industries and buyers- Build dedicated events to generate pipeline- Drive 3rd party events to support pipe maturation- Manage lead generation activities with external agencies and ensure follow-up- Work with internal teams to successfully execute events, campaigns and tactics- Track, analyze and report pipeline generationDedicated Lead for Retail/CPG industries and Marketing buyer from 2018.
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Education
- Master of Science (MSc) International Communication & Digital MarketingRennes School of Business2015Accredited EQUIS, AMBA, AACSB Management compulsory courses: Fall semester: - Principles of E-commerce - Database for Direct Marketing and E-CRM - Digital Law and Governance - On Line Consumer Behaviour - Digital Marketing and Branding - Preparation for Graduating Project - Strategic Management Fundamentals Spring semester: - Corporate Social Responsability - Designing User Experience & Webanalytics - On Line Marketing Communication - Digital Advertising Strategy - Web Based Project Management - International Strategic Management
- Master 2 - Marketing & CommunicationRennes School of Business2015
Certifications
- Google Analytics AdvancedGoogle Digital Academy
- Competitive Analysis and Keyword Research TestSemrush