About Pauline
En tant que Responsable E-commerce je peux vous accompagner dans la gestion de votre site e-commerce mais également de votre communication sur les réseaux sociaux ou par newsletter.
Garante du développement des ventes et du chiffre d'affaires de plusieurs e-stores de mode,cosmétiques et décoration en relation directe avec les marques mes missions se déclinent de la manière suivante:
👉 Création de workflow CRM pour votre base optin. Aide à la mise en route de Klavyio. Segmentation et créations de listes. Clean de vos bases. Aide à la conception de templates innovants et performants (click rate, open rate) pour vos newsletters et flow. Analyse de base de donnés
👉 Rédaction de contenus fiches produits, collections, HomePage, pages, articles de journal et newsletter.
👉Gestion du catalogue produits : création des références, e-merchandising (Hotjar), mises en avant cross-sell, exports produits (Matrixify). Flow Shopify. Experte Shopify
👉Pilotage des KPIs : analyse des ventes, visites, comportements utilisateurs, taux de conversion et des stocks (sources : Shopify, Google Analytics, GTM, Google Search Console), proposition de plans d'action.
👉Gestion et suivi des projets IT de développement des sites : résolution de bugs, optimisations et évolutions dans le but d'améliorer l'expérience client. Conseil sur Maquettage design UX/ UI en préprod. À l’aise avec Figma
👉Rédaction de Landing Pages aidé à la mise en place de quick win SEO : meta-title et Méta-descriptions, alt text image, url hiérarchisées… pour améliorer votre référencement.
👉Community Management : Instagram, TikTok, FB
Plateformes utilisées : Shopify, Klavyio, GA4, Canva, GTM, Google Analytics, Cookiebot, Hotjar, MIRAKL, Shogun, Wix, Clarity, Google My Business, Google Search Console.
J'ai les certifications :
Google analytics
Inbound Marketing Certification (Hubspot)
Learning 7 (OMNES)
Luxury Attitude (OMNES)
TOEIC® Program
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Remote only
Primarily works remotely
Experience
- Maison CaravaneResponsable E-commerceE-COMMERCEOctober 2023 - Today (2 years and 8 months)Paris, France- E-commerce strategy France & International (Top countries: USA, UK, CH)- Management of all digital projects: Shopify redesign, TMA & upgrades, cross-functional projects (logistics, payments, roadmap)- Development of marketplaces- Omnichannel and B2B e-business management- E-commerce strategy: content, e-merchandising- Planning sales operations: seasonal promotions, private sales and new product launches- Competitive intelligence and analysis: market research, KPI monitoring, weekly and monthly reporting to guide strategic decisions.
- The BraderyCRM ManagerE-COMMERCESeptember 2022 - October 2023 (1 year and 1 month)Paris, France- Strategy, analysis and execution of all issues related to user and customer retention.- Implementation of action plans in order to address the issues of user and customer onboarding, retention, engagement and monetization.- Creation with the help of the creative team, of CRM campaigns on all channels (push app notifications, email, etc.) related to our sales.- Creation, maintenance and optimization of marketing automation, in order to improve conversion rates of new leads, as well as return rates of existing customers.- Analyze the performance of each CRM program (open rate, click rate, deliverability) and produce decision support reports.- Lead on long-term CRM projects (loyalty program, referral program).- Carry the editorial vision of The Bradery on the newsletter, onsite, push and content creation channels around the values of The Bradery.
- The BraderyChargée de E-commerce & MarketplaceE-COMMERCEJuly 2021 - August 2022 (1 year and 2 months)Paris, France- Organization of sales- Exchanges with our partner brands for the smooth running of operations;- Processing of the elements received (visuals, offer file in excel form, etc.);- Creation of collections / products on our site;- Processing of visuals, and optimization of merchandising sales (Shopify);- Quality control of sales;- Launch online sales on a daily basis;- Sales follow-up;- Participation in e-commerce & marketplace projects.
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Education
- Master 2 (M2), Mastère Marketing International & Digital : Communication, Luxe et Produits De PrestigeESCE2021Master 2 (M2), Mastère Marketing International & Digital : Communication, Luxe et Produits De Prestige
- ThéâtreCours Florent2017Théâtre