Description

Avec plus de 7 ans d’expérience en conseil en Marketing Digital chez fifty-five, je me suis spécialisé dans l’accompagnement des équipes Marketing pour les aider à exploiter tout le potentiel de leurs données.

Ce que je vous apporte :

Une capacité à cadrer les besoins et à challenger les KPIs suivis
Une expertise technique pour déployer des solutions Analytics adaptées à vos outils
Une expérience confirmée dans des projets hybrides où j’ai assuré le lien entre les équipes Business et Tech
La conception et la création de dashboards de performance Marketing
L’analyse de données Marketing et la production de présentations claires dans Powerpoint

Je suis disponible jusqu’à 5 jours par semaine pour vous accompagner en freelance.

N’hésitez pas à me contacter,

À bientôt,

Paul

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Younited credit
Marketing Analytics Manager
BANKING AND INSURANCE
July 2025 - Today (11 months)
Paris, France
- Led the project of migration of Younited Marketing attribution solution, from initial assessment through technical design and implementation, coordinating with Marketing, Tech and Legal teams
- Defined Marketing teams expectations and designed CDP evolutions to better leverage customer data for more effective Marketing activations
- Managed the tracking agency to ensure robust and harmonized Analytics tracking
Big Query Google Analytics Google Tag Manager Gestion de projet Attribution
fifty-five
Consulting Manager
CONSULTING AND AUDITS
July 2024 - April 2025 (9 months)
Paris, France
**Manager of the Digital Customer Experience (DCX) team at Renault Group : 15 consultants

** DCX's mission is to deliver streamlined user experience across RG's digital assets by analyzing user interactions and conducting CRO experiments. My responsibilities include defining projects roadmap and priorities, ensuring the quality of the key deliverables, reporting on main achievements to RG C-level, identifying new business opportunities.
fifty-five
Consulting Manager
CONSULTING AND AUDITS
January 2023 - June 2024 (1 year and 5 months)
New York, NY, USA
Led the implementation of a strategic Customer Marketing Software (CDP) for a $6.5Bn revenue US Sporting Goods Retailer, managing a team of 5 Data Science consultants and Data Engineers
Defined media, CRM and reporting use cases and functional specifications with client Marketing teams
Led the design of software integration with data sources and marketing platforms, collaborating with client’s technical teams
Developed workflows using SQL queries to cleanse customer data, to deduplicate profiles, and to enable audiences creation
Led steering committees, sharing project progress, and strategic insights to senior stakeholders
Impact: sold a six-month project after implementation to deploy new use cases, generating +$250K revenue for fifty-five

Became the Customer Data Platform (CDP) expert and referent at fifty-five US
Grew partnerships with 2 CDP vendors, leading to 4 client projects opportunities
Authored and published a CDP Ebook to boost fifty-five’s market presence
Trained 15 consultants and Data Engineers in essential CDP implementation skills