Description

Creative strategy & branding specialist with over 10 years of experience in the luxury and hospitality industries dedicated to crafting strong identities, compelling narratives and cohesive concepts. Versatile, creative, pragmatic and detail oriented !

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freelance
CREATIVE CONSULTANT
January 2024 - Today (2 years and 5 months)
Helping clients develop comprehensive creative strategies to build strong brands, with innovative ideas & consistent messaging .
JOSEPHINE FOSSEY OFFICE
CREATIVE DIRECTOR
November 2021 - December 2023 (2 years and 1 month)
Paris, France
Defining the overall vision through research , concept and storytelling . Determining the strategy , overseeing the branding , ensuring overall coherence across all communications and events for clients and the Studio . Clients include private individuals , luxury hotels and brands such as Orient Express , Le Royal Monceau , Le Bristol , Four Seasons , Lestang 15 73 (private vineyard) , Selar (Polar expedition cruises ) , Iconic House , etc .
ORIENT EXPRESS
BRAND CREATIVE CONSULTANT
October 2018 - October 2021 (3 years)
Paris, France
ART OF LIVING - RETAIL
Concept & development of the brand's art of living dimension and first collection including strategic collaborations with over 18 different Houses and craftsmen
Concept & management of the pop -up store at La Samaritaine designed by Hugo Toro - coordination with various partners , management of the Sales team and brand collaterals
Artistic direction & management of the photoshoot, launch event, press kit
Coordination of communication and PR
AD INTÉRIEURS 2019
Concept & management of the stand designed by Tristan Auer, overseeing coordination with over 25 different partners
Art direction & management of the brand collaterals and photoshoot with Romain Laprade
ORIENT EXPRESS HOTELS
Definition & management of the brand's iconic elements and ambassadors - music by Polo & Pan, scent by Thierry Wasser, etc.
Conception of brand guidelines, definition of hotel concepts and experiences, strategic support for brand image and communication
Artistic direction & management of photoshoots