Description

Many SMEs invest in marketing without always having a clear structure to understand what really works.

I support executives and business leaders in clarifying their marketing strategy, identifying priorities and bringing more structure to their marketing and communication initiatives.

Former Group Head of Marketing & Communications at Alter Domus in Luxembourg, I developed extensive experience in marketing strategy, brand positioning and communication governance within international organisations.

Throughout my career, I have been involved in structuring marketing functions, coordinating communication initiatives across multiple markets and supporting business development through marketing programmes and performance monitoring.

Today I provide consulting support to organisations and SMEs looking to:

• clarify their marketing strategy

• strengthen their brand positioning

• structure marketing and communication initiatives

• improve visibility on marketing performance

My approach combines strategic marketing experience with analytical thinking, helping organisations bring more structure, clarity and consistency to their marketing initiatives.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Alter Domus
Group Head of Marketing & Communications
BANKING AND INSURANCE
February 2018 - July 2022 (4 years and 5 months)
Luxembourg
Responsible for coordinating marketing and communication initiatives across multiple jurisdictions within an international financial services group.

Key contributions:

• development of marketing strategy and communication frameworks
• coordination of marketing initiatives across international offices
• brand governance and positioning
• marketing support to business development initiatives
• implementation of marketing reporting and performance monitoring
Communication strategy Brand Strategy Marketing Strategy Strategic planning Business development
AZ Medical
Deputy Director of Operations
MEDICAL
December 2022 - February 2025 (2 years and 2 months)
Mont-Saint-Martin, France
Operational and strategic role within a healthcare organisation.

Responsibilities included:

• coordination of operational activities
• support to organisational development
• monitoring of performance indicators
• support to communication and marketing initiatives
Strategic planning Business analysis Communication strategy Marketing Strategy