Description

Directrice marketing expérimentée / CMO part-time avec plus de 15 ans d’experience dans les secteurs de la tech, du SaaS et de l’IT, j’accompagne les entreprises dans leur stratégie de croissance en combinant vision stratégique, gestion des opérations marketing et approche data-driven.

STRATEGIE MARKETING

Conseil en stratégie de croissance et marketing, positionnement produit et différenciation concurrentielle
Plan marketing : de la construction à l'exécution allbound
Alignement des équipes GTM, marketing et ventes, collaboration transversale
Exécution opérationnelle, pilotage de la génération de la demande, gestion d'équipe.
Mise en place et pilotage de la performance, KPI, optimisation du ROI

MARKETING OPERATIONNEL

Conception et gestion de campagnes d’acquisition multi-canal
Mise en œuvre des programmes de lead generation, nurturing & automation
ABM
Events
Marketing partenaire : channel, écosystème.

Languages

English
Fluent
French
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Easymonde
Co-founder, Head of Growth & Marketing
CONSULTING AND AUDITS
June 2007 - November 2014 (7 years and 6 months)
Paris, France
- Definition of the overall go-to-market strategy (price, product positioning, promotion and channel strategy) of the company
- Definition of marketing plan: market research, concept development, channel planning
- Developing and expanding trust relationships with a portfolio of major clients
- Account management
- Financial planning and business management
Publithings
Digital marketing and Prospective Manager
PRESS AND MEDIA
December 2014 - March 2020 (5 years and 4 months)
Paris, France
  Technology & competitive intelligence (FR, EN, GE, ES, RU).
 Events management: business breakfast, afterworks and innovation workshops
 Marketing plan definition: market research, concept development, channel planning.
 Definition and creation of the on-line and off-line brand content.
 Driving traffic and building relationships with customers (SEO, email marketing, social media and campaign management, community management).
 Digital trends monitoring and analysis.
 Content creation (articles and interviews).
 Event management for the “IoT Breaks” IoT afterworks and conferences in Paris.
Avanade (groupe Accenture)
Innovation and Research Consultant
CONSULTING AND AUDITS
April 2017 - May 2019 (2 years and 2 months)
Issy-les-Moulineaux, France
 Member of the Innovation practice, in charge of use cases, customer insights, prospective and workshops. Leveraging tech value into business value. Pitches, presentations, conferences & workshops, including C-level.
 Consultant for innovation topics : augmented workforce, smart buildings and facilities, smart agriculture, change management, voice assistants. Reference consultant for BeautyTech & Luxury.
 Building relationships with the ecosystem : startups, incubators, etc.
 Cross-entities/BU collaboration & coordination.
 Thought leadership / Inbound marketing
Market analysis Thought leadership Event management