About Ophélie
Je suis spécialisée dans le lifestyle, l’outdoor et désireuse de découvrir d’autres secteurs. Je suis centrée sur le consommateur, en matchant analyse et créativité afin de proposer des solutions innovantes et efficaces.
Après des années dans plusieurs grosses marques internationales (Nike, Salomon, Burton, Rossignol). Je met aujourd’hui mes compétences en freelance à disposition:
- organisation d’événement d’entreprise (séminaires montagne et océan) et event manager freelance
- acheteur apparel, footwear et produits techniques / merchandising et stratégie commerciale : analyse clients et vente afin de vous proposer les bons produits en bonne quantité et d’assurer une bonne gestion des stocks
- assistant de direction
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Chinese
Basic
Remote only
Primarily works remotely
Experience
- FreelanceOutdoor & Action sports consultantOctober 2023 - Today (2 years and 8 months)France/ Partnerships, project management & business development/ sales / specialised in lifestyle & action sports business If you need a fresh independant brain to help you grow your business, I'm the one!
- SALOMONGlobal Product Merchandising Snowboard & ProtectiveRETAIL (SMALL BUSINESS)February 2022 - April 2023 (1 year and 2 months)Annecy, France// Ensure best-in-class sell-in: S P &wholesale prices architecture. mark-Up and discount structures to maximize POP. commercial pac- kages. trade terms and sample process// Monitor supply & sell-in globally: forecasts, quotas & capacity res- trictions, supply adjusments & uncertainty management due to geo- political context (COVID. war...)// Market &consumer insights: deep knowlegde of different market and feecdbacks to product creation teams// Define commercial priorities according to the commercial plan and create a distribution strategy per channel account classification
- NikeBuyer Nike DirectE-COMMERCEJune 2021 - January 2022 (7 months)Hilversum, NH, Netherlands// Buy product assortments for EMEA Nike stores and e-commerce and make them lend successfully in our channels working closely with marketing and digital teams. Present the line &strategy to the stores teams// Analyze product performance, website traffic/sales &member behaviour to adjust product strategies and future buying plans// Report color and style insights to the global product teams and geo marketplace merchants. Brief geography specitic style needs// Attract & retain consumers by offering them the right online ex- perience in collaboration with x-functional teams
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Education
- Msc in Sports Industry ManagementEM Lyon2018
- Licence Commerce et Management International (Economie & Gestion), Marketing & SalesIAE Savoie2016Licence Commerce et Management International (Economie & Gestion), Marketing & Sales