Description

I bring over 12 years of expertise as a proficient IT and e-commerce manager specializing in driving digital transformation initiatives. Commencing my career in IT, I contributed to business requirement definition, software design, and the seamless deployment of web solutions. Transitioning into business teams, I played a pivotal role in shaping digital transformation strategy, overseeing portfolio management, and driving digital adoption. This journey has afforded me a comprehensive 360-degree perspective on digital transformation. I have also developed effective delivery methodologies and strong communication skills through diverse projects in international settings (USA, France, Australia)

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

REXEL
E-commerce product manager
E-COMMERCE
April 2020 - Today (6 years and 2 months)
Paris, France
As the E-commerce Product Manager for a core model web store across 10 countries, I played a crucial role in driving web penetration rate growth through strategic planning and portfolio management. Key aspects of my responsibilities includes:
• Strategic Prioritization: Guided the prioritization of new requirements and feature activation based on their business impact and development effort.
• Adoption Plan Development: Defined tailored adoption plans for of each country, ensuring customer awareness of new features.
• KPI Monitoring to assess and enhance digital performance.
• Community Animation: Facilitated collaboration with the country e-commerce managers, fostering the sharing of best practices and performance results
Product management E-commerce Mobile application B2B product owner
REXEL
E-Commerce Project Manager
E-COMMERCE
January 2019 - March 2020 (1 year and 2 months)
Sydney, Australia
As an E-commerce Project Manager, I led the implementation of the Hybris e-commerce webshop for Australia and New Zealand. Key responsibilities included:
• Leadership of an 6-person team, comprising developers, business analysts, and testers.
• Identification and prioritization of functionalities based on business impacts.
• Coordination of developments, testing, and release deployments to Production.
• Management of data migration strategy and activity.
• Collaboration with the marketing team on strategy and content management.
• Coordination with third parties for business and technical integration (Credit check, Credit card payment, Product recommendations, Rating & Reviews)
REXEL
E-Commerce Business Analyst
E-COMMERCE
October 2016 - December 2018 (2 years and 3 months)
Dallas, United States
E-commerce Business Analyst for a global B2B E-commerce application across Europe, USA, and Canada. In an Agile configuration my role was to:
• Lead collaborative sessions to gather business requirements
• Perform impact analysis
• Designed scalable solutions to meet country-specific business needs.
• Write user stories with acceptance criteria