About Omaima
French
Native or bilingual
English
Fluent
Experience
- BANK AL-MAGHRIBData AnalystJanuary 2021 - July 2022 (1 year and 6 months)Rabat, Morocco• Generated reports and obtained data to develop analytics on key performance and operational metrics. (SAS Analytics)• Synthesized data to support recommendations for action.• Developed metrics that measured the efficiency of means of payments.• Conducted data analysis to prepare forecasts (Fraud forecasts). (SAS Guide)• Participated on project teams to develop the current means of payments and its related security ( Example : The impact of introducing a CBDC in Morocco).• Conducted analysis in order to improve Moroccan Banks data quality.• Conducted different studies and benchmarks to improve the safety and the functioning of the current means of payments.
- WAFASALAFMarketing AnalystAugust 2018 - January 2021 (2 years and 5 months)Grand Casablanca, Morocco• Assessed key performance indicators to make actionable campaign improvements.• Measured marketing, advertising and communications program performance and developed strategy.• Drafted reports and presentations to illustrate analysis and findings.• Conducted forecasting and clients classification to improve campaign incomes. (Python)• Analyzed customers behaviors and translated it into strategic plans for targeted campaigns. (SPSS modeler / SPSS statistics)• Generated reports and dashboards on key performance and operational metrics.• Extracted data to build metrics, tracking success toward KPIs (SPSS modeler)• Conducted analysis in order to improve data quality.
- BANK AL-MAGHRIBData Analyst InternFebruary 2018 - June 2018 (4 months)• Analyzed data and elaborated bank liquidity demand econometric model (Eviews)• Used statistical analyses to estimate the economic determinants of bank liquidity (VECM method)• Conducted data analysis to forecast the evolution of the demand for bank liquidity in Morocco.
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Education
- Diplôme d'ingénieur, StatistiquesInstitut National de Statistique et d'Economie Appliquée (INSEA)2018Diplôme d'ingénieur, Statistiques
- Data scientistUniversité de Reims Champagne Ardenne
Certifications
- Getting Started with SAS ProgrammingCoursera2021