Description

I help companies transform their marketing and product strategies with AI, digital innovation, and customer-centric design. With over 9 years of experience across leading pharma and biotech firms (Gilead, Biogen, ViiV, GSK), I’ve led multi-channel campaigns, AI-driven engagement programmes, and product launches that deliver measurable growth.

Clients work with me to:

Design and execute digital marketing strategies that cut through complexity.
Apply AI tools to optimise campaigns, automate workflows, and improve customer insights.
Lead product and brand strategy. from market research to launch execution.
Facilitate stakeholder workshops and develop customer journeys that boost retention.
Drive omnichannel transformation across marketing, medical, and commercial teams.

Whether you need a short-term strategy sprint or a full-scale product launch plan, I bring a balance of big picture strategy and hands on execution to deliver results.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Gilead Sciences
Senior Product Manager UKI - HIV
PHARMACEUTICALS INDUSTRY
March 2024 - Today (2 years and 3 months)
London, United Kingdom
Lead marketing strategy for a £400M brand portfolio, focusing on digital campaigns, automation, and customer engagement workshops.

Manage budgets and cross-functional agencies to deliver projects on time and within compliance frameworks.

Designed data-driven engagement plans with healthcare experts — experience transferable to stakeholder-heavy industries.

Delivered multi-channel campaigns that improved engagement and customer satisfaction.
Digital Marketing Strategy Omnichannel Transformation Project Management Marketing Automation Stakeholder Management
Biogen
Digital Innovation & Customer Engagement Manager UKI
February 2021 - March 2024 (3 years and 1 month)
London, United Kingdom
Defined and executed digital engagement strategies across the UK & Ireland, integrating paid media, influencer campaigns, and CRM optimisation.

Created customer journeys and personas to increase conversion rates and retention.

Led content strategy and capability plans, ensuring alignment with commercial objectives.

Championed change management by challenging outdated processes and embedding new digital practices.
Omnichannel Transformation Product Launch Strategy Digital Marketing Strategy Project Management Product management
ViiV
Digital Marketing Lead & Product Manager - HIV
October 2019 - February 2021 (1 year and 4 months)
London, United Kingdom
Implemented an integrated multi-channel strategy across sales, medical, and marketing teams.

Used AI & ML tools to deliver personalised customer experiences and optimise KPIs.

Developed a multi-channel marketing plan that drove engagement and improved decision-making with actionable insights.

Introduced innovative methods to boost engagement quality, transferable to any sector needing digital optimisation.
Product Launch Marketing Strategy Marketing Automation Product management Stakeholder Management