Description

Strong entrepreneurship professional with a demonstrated history in marketing/communication (19 years): focus on digital, social, activation & event communication.

Business experience with the US, and Western/Central Eastern Europe:

- Result-driven approach & Creative mindset

- Opened and managed representative hub and office abroad.

- Ability to work in fast-paced environments & multi-cultural team management.

- New business development.

- Client management in various sectors: corporate, entertainment, automotive, insurance, luxury, FMCG, technology.

- Fluent in French, English.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 20km)

Soleil Noir
Founder / Chief Operating Officer
DIGITAL AND IT
February 2000 - February 2016 (16 years and 1 month)
Paris, France
Soleil Noir was the most awarded interactive studio in France, before its acquisition by McCANN in 2013.

I was in charge of the agency including P&L, Business development, Strategic recommendations, Internal Process and HR.

My role was to manage and coordinate more than 100 people during this exciting adventure.
Generating more than 1M€ / year in pitching and up-selling projects

Main clients :

Disney Television France & Europe - 10 years of collaboration
Launch of +100 digital projects including websites, digital activation, community platform, creative contest.

Nespresso - 6 years of collaboration
Launch of +50 projects including new nespresso.com, product & promotional websites, mobile application, retail content.

Samsung / Cheil - 5 years of collaboration
Launch of +40 projects including promotional & product websites, media campaign, banners, newsletters

Dior - 5 years of collaboration
Launch of +30 projects including first worldwide Dior iPhone application, international products websites, media campaign, banners

Ubisoft - 5 years of collaboration
Launch of +30 projects including AAA experience websites, media campaign, banners, newsletters

Alfa Romeo - 2 years of collaboration
Launch of the new experience 159 campaign
Digital activation, banners, newsletters

Virgin Music - 5 years
Launch of +30 projects including promotional artists websites, newsletters

Jaeger LeCoultre
- international iPad Application for the Geophysic model
- Content creation for the international website

Studio Canal
- "Casse tete Chinois" launch of digital campaign including experience website, social activation and media
- "Avril et le Monde truqué" launch of the digital campaign including experience website, social activation and media

Others significant clients :
Axa, L'Oréal, France Televisions, evian, Orchestre de Paris, Univers Poche, Présidence de la République
Création d'entreprise Business development Conseil Communication digitale Stratégie de communication
McCANN Paris
Managing Director / Global Head of Digital
DIGITAL AND IT
March 2013 - February 2016 (3 years)
Clichy, France
In charge of the digital scope of the agency including P&L, Business development, Strategic recommendations.

- Managing and coordinate more than 50 people
- Member of the CoDir
- French Member of the International McCANN e-learning program
- French Member of the European Digital board

Main clients :

Nespresso - All 360° and digital Campaign and platform for french market
- What Else - Digital activation - Social Media
- Limited edition - Digital activation
- Nespresso RSE - Digital platform - Content creation
- Nespresso HR - Digital platform - Content creation
- Nespresso Event - Digital platform - Content creation

Nestle - General Mills
- Cookie Crisp - Launch of a promotional website and mobile applications in 16 countries
- Cini Minis - Launch of a promotional website in 16 countries
- Nesquik - Launch of the new digital brand platform - Content creation

L'Oreal
- Provost - Digital activation of new hair product including influencers
- Manga - Digital & social activation of a new lipstick product
- Elseve - Digital & social activation of the haircaire range

Fishermans Friend's - Solinest
Global brand activation including Digital / Content / Event / CRM / Media
Award : Grand Prix Stratégies de la communication événementielle.

The Economist
Pride and Prejudice - Launch of the global digital platform in collaboration with McCANN NY
Conseil Branding Transformation digitale
Havas paris
Senior Digital Partner
DIGITAL AND IT
March 2016 - November 2016 (9 months)
Puteaux, France
In charge of all the Digital Business development and Strategic recommendations for the agency.
Managing 40 people from Projet manager to Associate director - Member of the Partner board

Main clients :

Lactalis group including
- Lactel : SEO, Digital activation and Social media
- Galbani : SEO, Digital activation and Social media
- Président : Digital activation and Social media
- Bridelice : Launch of the new digital platform, Digital activation
- Sveltesse : Digital activation and social media

RATP :
- Innovation team : Workshop & ideation about Chatbot integration

Sodexo :
- Sodexo Digital Transformation team : Strategy & Content creation

Leading successful pitches :
- Armée de l'air (3M€)
- La Poste (with BETC) - B2B (10M€)
Conseil Transformation digitale Branding