Olivier Filloux

Ukio specializes in high-end apartment rental in Spain, Portugal, France, Germany. I've been working cross-functionally with product, engineering, design, and marketing team. ▷ Technical SEO for Next.js website (+ Headless CMS Dato CMS)

● Technical audit for a Next.js website ( pre-rendering ; crawlability and indexability ; AJAX issues ; website pages depth ; Core Web Vitals ; Schema.org ...)

● Website merging (with redirection plan)

● HTML and CSS editing (on next.js repository)

● Google tag manager Tracking with custom event, dataLayer, event listener. ▷ Analysis:

● Competitors analysis (Keywords gap, netlinking strategy, pages structure)

● Automatize SEO and SEA dashboard thanks to looker studio (former Google Data Studio)

● GA4 custom report for customer journey analysis

● Customer journey mapping ▷ Content:

● keyword studies for each target and market,

● Editorial plan and content strategy based on a semantic cocoon architecture,

● Content Spinning for page title, meta descriptions and properties' description,

● Optimize blog content,

● SEO coaching and briefings for copywriters, ▷ Netlinking:

● Netlinking audit and strategy,

● Internal netlinking,

● Competitors analysis

● Backlinks & linkbuilding, ▷ Other:

● SEA enhanced conversion implementation + keyword strategy

● Wepages mock-up using Figma

● Google my Business management

● Data scraping

● recruiting Analysis tools I use: Google, Google Search console, Ahrefs, Majestic SEO, Google Ads keyword planer, Google Analytics, Keywords Everywhere plug-in Technical tools: Screaming Frog, Oncrawl, Google Chrome Devtools , Google Tag Manager, GitHub, VScode Other tools: Figma, Miro

- Technical SEO audit: crawls, page speed, on-page & off-page optiimisation

- Keyword studies

- Competitors' strategies analyses

- Create strategic website structure

- Editorial content strategies (local SEO, semantical cocoons, top and bottom funel acquisition)

- SEO writing, integration (wordpress), content optimisation

- Netlinking analysis, backlinks strategies and creation

- SEO coaching & training

- Data scraping Analysis tools I use: Google, Google Search console, Semrush, Ahrefs, Majestic SEO, Google Ads keyword planer, Google Analytics, Keywords Everywhere plug-in Technical tools: Screaming Frog, Oncrawl, Cool SEO tool plug-in, Google Chrome Devtools console

Audit & SEO optimisations for several websites in which there are :

- Noda clothing, a web marketplace which sells ethical clothes

- Osteopataenbarcelona.com

- Studiolo Agency: specialised start-up in art advisory services for art investors, and communication and marketing strategies implementation through art.

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- SEO technical audits

- On-page optimisations

- Copywriting

- Google Tag Manager Tracking

- Trafic analysis