Olivier Alcouffe

As the marketing manager at Junto, I lead SEO, paid strategies and CRM projects, managing a team of 5 freelancers and a brand designer. I founded the CRM Business Unit and have driven significant success for clients including : Bonial, Merci Paris, Peugeot Saveurs, monbento, Julbo, Atelier Parfum, Laura Vita, Maison Montignac, Reminiscence Paris, Julien Durix.

As part of Bonial's B2B team, I contributed my expertise to support the implementation of HubSpot workflows and updated the technical documentation related to CRM processes. I also participated in the development of communication plans and analyzed the performance of several campaigns throughout the year. I also conducted an audit of Google Ads and LinkedIn Ads accounts, leading to the implementation of new targeting structures and data enrichment strategies. These initiatives helped optimize campaign performance and improve overall marketing outcomes.

Led the Social Marketing and CRM departments of Medical and Dental Departures (The world's biggest medical/dental tourism platform), managing a total spending of more than 200k$ on Meta ads and designing all social creative assets. Developed a full CRM strategy and execution such as daily emails and push notifications to more than 60k leads/customers weekly.