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Olivia F.OF

Olivia F.

Directrice Marketing Communication Internationale

€700/day
Paris, FR
15+ years

Average response time: 1 hour

About Olivia

Directrice Marketing et Communication avec 12 ans d'expérience reconnue dans l'industrie du Luxe et de la Mode, aidant la stratégie Marketing, Communication, Média et Presse de grandes marques du luxe à l'international (Europe, Ameriques, Asie, Pays Emergents) à un niveau omnichannel (retail, wholesale, digital).

J'ai su au fil des années m'adapter dans des structures et environnements très divers (multinationales, start ups...) pour fournir des solutions efficaces dans un objectif de rentabilité et ROI, en boostant la désirabilité et la visibilité de marques/ maisons ayant chacune des challenges uniques (rajeunir l'image, lancer une marque, ouvrir de nouveaux points de vente, créer un pop up, lancer le digital, construire une communauté d'influencers, organiser des défilés, un showroom presse...)

Sens du management, des priorités, valorisant l'esprit d'équipe, très créative, connectée, passionnée des nouvelles technologies et du storyteling, mais surtout ultra dynamique, je saurai apporter quelque chose d'intéressant à vos équipes dans un contexte nouveau et challengeant.

Mon esprit entrepreneurial, ma passion de l'univers de la mode et du luxe en général couplé avec un fort sens des relations (et une positivité contagieuse!) sont d'autant plus de qualités que je peux vous apporter au delà de mon expérience solide.

Trés enthousiaste a l'idée de vous aider dans vos projets et commencer une conversation!

2021 here we go!

Olivia

  • English

    Native or bilingual

  • Spanish

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Bordeaux (up to 10km), Lyon (up to 10km), Marseille (up to 10km)

Experience

  • Marc Jacobs
    MARKETING AND COMMUNICATION DIRECTOR EMEA
    FASHION AND COSMETICS
    February 2019 - January 2021 (1 year and 11 months)
    Paris, France
    • Brand building and engagement; 360 Marketing & Communication plan set up (42 whls partners+ retail) for both brands; THE MJ+ Runway, incl. Emerch launch (+30 brand pages/ digital takeovers) and CRM relaunch
    • Series of 10 launch events & animated pop ups to support brand launch and collaborations generating great coverage with influencers, top artists/DJ and celebs: +1000 key people invited / +120M press & social reach
    • Social & Influence; Creation of a strong MJ Community in EU, nurturing strong relationships with 130 top global influencers through special events, dedicated content creation, gifting, securing posts highlighting our collections
    • Digital and Media awareness; 3 Wildposting campaigns (+40M reach), Digital campaign activation with Culture and Pure players (Highsnobiety, Antidote, Matches, Mytheresa), Paid Social (Facebook, IG)
    • Press/PR: reactivating desirability through strong relationships with top titles (+45 editorials) and PFW Showrooms
    Marketing Communication PRESSE MEDIA DIGITAL Réseaux sociaux Négociation Relations presse
  • David Linley (British Royal Family)
    MARKETING AND CREATIVE DIRECTOR
    LUXURY GOODS
    July 2017 - January 2019 (1 year and 6 months)
    Cité de Londres, United Kingdom
    • Retall/Digital Marketing & Creative strategy (Events, Social Media, Emailing, CRM, Direct marketing, POS tools, Lifestyle ad campaign and videos) to elevate brand image and maximize retention & acquisition of UHNWI
    • Client Experience/ VIC Management: nurturing exceptional relations/network with top luxury international clients and royal family friends and relatives. Artist partnerships development
    • Pop up events in key luxury Art fairs (Masterpiece, London Frieze Art, Milan Design Fair, Monaco Yacht Show...)
    • Press, PR, Media (Online+ Print) Great relationships with key publications and editors in design/ art/ architecture
    Marketing Relations presse Communication digitale
  • ROLAND MOURET
    MARKETING, PRESS AND PR DIRECTOR
    FASHION AND COSMETICS
    January 2017 - June 2017 (6 months)
    Cité de Londres, United Kingdom
    Set up Marketing and Communication strategy (globally, omnichannel) including a dedicated activation to celebrate the 20th year anniversary of the brand (Fashion Show organization in London, Net-a-Porter capsule collection launch, Etat Libre d’Orange new perfume launch, Series of intimate dinners in Paris/NY/Dubai)
    Relations presse Marketing Presse

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Education

  • Masters Honours in Science of Management, Major Marketing and Sales
    ESC Montpellier
    2008
  • Bachelor Honours of Commerce Diploma
    Haskayne School of Business, University of Calgary, Canada
    2006

Skill set (47)

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