About Olivia
English
Native or bilingual
Spanish
Native or bilingual
French
Native or bilingual
Experience
- Marc JacobsMARKETING AND COMMUNICATION DIRECTOR EMEAFASHION AND COSMETICSFebruary 2019 - January 2021 (1 year and 11 months)Paris, France• Brand building and engagement; 360 Marketing & Communication plan set up (42 whls partners+ retail) for both brands; THE MJ+ Runway, incl. Emerch launch (+30 brand pages/ digital takeovers) and CRM relaunch• Series of 10 launch events & animated pop ups to support brand launch and collaborations generating great coverage with influencers, top artists/DJ and celebs: +1000 key people invited / +120M press & social reach• Social & Influence; Creation of a strong MJ Community in EU, nurturing strong relationships with 130 top global influencers through special events, dedicated content creation, gifting, securing posts highlighting our collections• Digital and Media awareness; 3 Wildposting campaigns (+40M reach), Digital campaign activation with Culture and Pure players (Highsnobiety, Antidote, Matches, Mytheresa), Paid Social (Facebook, IG)• Press/PR: reactivating desirability through strong relationships with top titles (+45 editorials) and PFW Showrooms
- David Linley (British Royal Family)MARKETING AND CREATIVE DIRECTORLUXURY GOODSJuly 2017 - January 2019 (1 year and 6 months)Cité de Londres, United Kingdom• Retall/Digital Marketing & Creative strategy (Events, Social Media, Emailing, CRM, Direct marketing, POS tools, Lifestyle ad campaign and videos) to elevate brand image and maximize retention & acquisition of UHNWI• Client Experience/ VIC Management: nurturing exceptional relations/network with top luxury international clients and royal family friends and relatives. Artist partnerships development• Pop up events in key luxury Art fairs (Masterpiece, London Frieze Art, Milan Design Fair, Monaco Yacht Show...)• Press, PR, Media (Online+ Print) Great relationships with key publications and editors in design/ art/ architecture
- ROLAND MOURETMARKETING, PRESS AND PR DIRECTORFASHION AND COSMETICSJanuary 2017 - June 2017 (6 months)Cité de Londres, United KingdomSet up Marketing and Communication strategy (globally, omnichannel) including a dedicated activation to celebrate the 20th year anniversary of the brand (Fashion Show organization in London, Net-a-Porter capsule collection launch, Etat Libre d’Orange new perfume launch, Series of intimate dinners in Paris/NY/Dubai)
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Education
- Masters Honours in Science of Management, Major Marketing and SalesESC Montpellier2008
- Bachelor Honours of Commerce DiplomaHaskayne School of Business, University of Calgary, Canada2006