Olivia Deroire

Supervision of Marketing and customer Experience teams and roadmap/ budget. (3 persons) Product actions : we work on the dematerialization of the client process: before, during, and after-sell.

- Redesign of the client portal (Experience Cloud)

- Business applications (no conformity detection, preliminary waste identification sheet, waste collection request...)

- CRM (Salesforce) Solutions focus : we implement web marketing campaigns (SEO, SEA, emailing) to highlight our solutions

- Redesign of the solutions portfolios

- Build a content strategy : promotional and regulatory content

- Launch web marketing campaigns (SEO, SEA, emailing) Training and information : of course, once the tools go live we don't let down our new users and we take in charge all the training needed.

- Training and transformation management

- Communication of our roadmap and performance to stakeholders Data analysis : launch, analyse, improve or delete

- Performance monitoring of all our actions (product&solutions)

- Prospective and customer portfolio study

Management of projects related to the improvement of customer relations and performance:

- Management of innovation project on the creation of a real estate offers a platform (loans, works, insurances, property searches...).

- Participation in the redesign of the client portal on the digital customer experience.

- Deployment of web campaigns (emailing, landing page...) and performance monitoring.

- Production of audits and management of the redesign of subsidiary websites.

Several strategic and transformation projects for clients in insurance, retail and public administration. Definition and implementation of the steering governance Definition of key performance indicators and production of performance dashboards Optimisation of process Identification of business and marketing digital trends and their impacts on clients sectors