Description

Years of professional experience in Digital Marketing, currently theDigital Marketing Performance Managerat Saint-Gobain, leading the Google Analytics migration project toGA4. I am specialized inwebsite analytics,paid ads(SEA & Social media ads) as well asSEO.

I provide customized consultation according to your needs.

Are you...

1. Using Google Analytics?I can support you in making a successful transformation to GA4 for your business (e.g. providing GA4 training, defining website objective & KPIs, designing a GA4 measurement plan, configuring tags on GTM...)!

2. In need of a hand with managing Ad campaigns?I can manage and optimize the SEA and social media ad campaigns for you, so you can stay focused on your strategic tasks!

3. Looking to improve your digital assets?I can assist you in building a digital strategy, including making a digital roadmap and media plan. Or conduct an audit on your current digital ecosystem and provide recommendations on the improvement points.

I speak English, French and Mandarin Chinese, hence I can also help you with the translation/copywriting of your digital creatives, and of course, targeting the markets of the spoken languages.

Don't hesitate to get in touch, and let's discuss how we can solve your problems together! :)

Languages

English
Native or bilingual
Chinese
Native or bilingual
French
Fluent

Workplace preferences

Remote only

Primarily works remotely

Saint-Gobain
Digital Marketing Performance Manager
RAW MATERIALS INDUSTRY
August 2021 - Today (4 years and 9 months)
Paris, France
• Lead ofGoogle Analytics 4 Migration Project
• Supporting BUs globally in constructing their digital roadmap and digital strategy.
• Facilitating trainings and workshops on Digital Marketing and Digital Analytics.
Google Analytics Transformation digitale Marketing digital Web analytics Google Ads Google Tag Manager Google Data Studio Google Search Console digital Google AdWords SEO SEMrush Réseaux sociaux Analyse de données
OUI.sncf & Rail Europe
Chef de Projet SEM & Web Performance
TRAVEL AND TOURISM
December 2017 - August 2021 (3 years and 8 months)
Paris, France
• Responsible for Web Analytics and Performance.
• In charge of the SEA channel for the international BU, with a scope of 30+ markets and 10+ search engines.
• Manage the E-Commerce budget allocation.
SEA Google Ads Web analytics Adobe Analytics Google Analytics SEO Marketing digital Gestion de projet web Stratégie webmarketing Planning stratégique SEM Google Search Console Google AdWords
funP Innovation Group
Account Manager
TECH
June 2016 - September 2017 (1 year and 4 months)
Taipei, Taiwan
• Responsible for digital media planning for various types of brands & businesses.
• Provided recommendations on advertising & budget strategy.
• Managed social media ad campaigns with optimization & retargeting.
Facebook Ads Instagram Ads Facebook Marketing Social Media Marketing Stratégie webmarketing Gestion de budget Communication digitale Médias Planning stratégique Social Media SMO