About Norya
Strategic & Corporate Communication Expert - I turn complexity into clarity and impact.
I help brands, institutions and NGOs strengthen their reputation, manage crises and engage stakeholders through clear, impactful communication aligned with ESG priorities.
15+ years of cross-sector experience (FMCG, institutional, diplomatic).
Core services: Corporate & Crisis Communication · Stakeholder Engagement · PR · ESG Storytelling · Internal Communication & Employees engagement
Deliverables: Communication strategies · Crisis plans · Stakeholder mapping · ESG narratives · Executive messaging
Multilingual (FR/EN/AR/CN/IT) —
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Italian
Fluent
Chinese
Conversational
Remote only
Primarily works remotely
Experience
- Independant ConsultantStrategic PR & Corporate Communications ConsultantAugust 2023 - Today (2 years and 11 months)Advise on strategic communications, brand positioning, events and corporate messaging for internal and external stakeholders.Design B2B engagement platform strategies to strengthen brand relationships and community loyalty (Total Energies: +170 subscribers).Deliver trainings, workshops, storytelling, voice-over, and public speaking initiatives.Support crisis communication and stakeholder alignment.Clients : Groupe BEL - Total Energies - Bolton Group
- GROUP BEL | Food FMCGPR Corporate Communication & CSR Manager -ConsultantRETAIL (LARGE RETAILERS)February 2024 - March 2026 (2 years and 1 month)Developed internal engagement apps: from launch to 80% users. Achieved +105% ROI on press campaigns through targeted planning. Led PR actions, including new HQ internal launch, media coverage, KOL engagement, media days, workshops, and internal team events. Developed internal and external social media content strategies and narratives to strengthen brand presence and employee engagement. Led CSR Awards 2024 submission & press: Winning OHS Award. Acted as Corporate Communications Manager for Bel Algeria.
- HAYAT KIMYA FMCGPR Corporate Communication & Sustainability DirectorRETAIL (LARGE RETAILERS)June 2022 - June 2023 (1 year)Led PR, corporate communication, and sustainability initiatives with strong brand awareness outcomes.Delivered >120% ROI on key PR campaigns and supported global CSR strategy implementation.Designed and monitored annual communication plan.Managed crisis communication and narrative control.Led 360° campaigns with external agencies, press relations, social media and sponsorships.Developed institutional messaging and brand identity assets.
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Education
- Master of Arts and DesignChina Academy of Arts2013Master of Arts and Design
- Diploma of Higher Artistic StudiesFine Arts School of Algiers2008Diploma of Higher Artistic Studies