About Norida
English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Native or bilingual
French
Conversational
Experience
- MakeAll.Digital AgencyMarketing & Communications Specialist | Team LeaderApril 2021 - Today (5 years and 3 months)Palaiseau, France• Spearheading digital and corporate marketing strategies for clients in Latin America, such as HYDAC Brazil and HYDAC Argentina.• Managing internal and external communication for major multinational brands, including HYDAC Brazil and Fiserv.• Producing SEO-driven content, increasing organic traffic to websites. (HYDAC Unilever, ICS-digital, Already Media and Better Collective)• Developing targeted B2B and B2C campaigns to boost customer engagement and brand reputation.• Leading a fully remote international marketing team of 5 professionals, enhancing workflow efficiency.
- Wayne Community CollegeMarketing TranslatorSeptember 2018 - June 2019 (9 months)Goldsboro, NC, USA• Translated marketing and business materials, ensuring clarity and cultural relevance for the Spanish-speaking community.
- Morera Communications AgencyPR & Corporate Communications SpecialistJuly 2013 - December 2017 (4 years and 5 months)Bogotá, Bogota, Colombia• Designed and executed corporate PR strategies for institutional and private-sector companies (Henkel-Schwarzkopf, Tupperware, Bank of Bogotá, ACDIVOCA – USAID, Bogotá Free Trade Zone, etc.)• Management of organic media placements that expanded brand visibility in key markets.• Produced high-impact reputational content, aligning messaging with corporate goals.• Led crisis communication strategies, safeguarding brand reputation during high-risk periods.
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Education
- Artificial Intelligence AI2022Artificial Intelligence AI
- CR_IA Online Course Strategic Planning and ManagementPontifical Catholic University of Rio de Janeiro2019CR_IA Online Course Strategic Planning and Management