About Noemie
Plus de 10 ans d'expérience en Marketing Digital, Ecommerce & Media avec une forte expertise en Gestion de Projet, E-Merchandising et Stratégie Digitale.
Forte expertise dans le secteur du Luxe, en particulier dans la Mode, la Beauté et l'Horlogerie Joaillerie.
French
Native or bilingual
English
Fluent
Can work on-site
Saint-Étienne (up to 50km), Lyon (up to 50km), Paris (up to 10km)
Experience
- ConsulThinkFreelance Product Owner / SCRUM MasterE-COMMERCEOctober 2021 - Today (4 years and 8 months)Saint-Étienne, FranceProduct Owner: 12-people product mixing UX/UI designers, Front & Back developers profiles• Product Quality- Gather & understand business needs through dedicated workshops- Write user stories & technical specifications- Write functional & technical test cases & lead QA phase- Write technical & functional documentation- Manage sprints & prioritize backlog tickets- Build a product roadmap & vision• Product Organization & Agility- Animate & emulate the product team around a product vision- Participate and/or lead SCRUM rituals (sprint planning, daily, refinement, review, retrospective)- Suggest & implement continuous improvements to increase product agility & efficiencySCRUM Master• Facilitate Agile Ceremonies: Organize and lead Scrum ceremonies, ensuring transparency and efficiency.• Team Empowerment: Empower the Scrum Team.• Performance Monitoring: Monitor team metrics such as velocity and identify areas for improvement to be discussed during Retrospectives.• Continuous Improvements: Facilitate regular Retrospectives to enhance productivity and quality.• Communication with stakeholders: Act as a liaison between the team and stakeholders to manage expectations.• Conflicts Resolution: Address conflicts and facilitate consensus-building within the team and with stakeholders.
- CotyTravel Retail Digital & Ecommerce ManagerFASHION AND COSMETICSJanuary 2019 - September 2021 (2 years and 9 months)Genève, Switzerland• Stratégie E-Commerce : définition et implémentation d’une stratégie Go to Market pour chaque retailer• Management des comptes clés :- Négociation des espaces E-Merchandising temporaires et permanents pour augmenter la visibilité et les ventes en ligne des marques COTY- Positionner COTY comme un partenaire stratégique en digital pour tester de nouveaux leviers de croissance• Media : définition et mise en place de campagnes media à destination des futurs voyageurs• Analytics : analyser et interpréter les rapports de ventes en ligne pour identifier les forces et opportunités et ajuster la stratégie
- Chocolat WeissE-Commerce & Digital ManagerAGRICULTUREMarch 2017 - December 2018 (1 year and 9 months)Région de Lyon, FranceStratégie E-Commerce :- Définition du plan d'actions, de la roadmap et du budget associéTMA applicative et évolutive :- Maintenance des sites E-Commerce- Développement d'évolutions fonctionnelles en vue de l'amélioration de l'expérience clientAcquisition de Trafic :- Gestion de campagnes SEA et SMA- Amélioration du référencement naturel via le SEOContenu :- Intégration des contenus des équipes Marketing selon le plan 360° défini pour chaque lancement- Gestion du catalogue produits- Mise en place d'E-Merchandising pour une meilleure conversionCRM :- Participation à la mise en place d'un nouveau système CRM- Développement de campagnes emailingsVentes en ligne :- Gestion des ventes événementielles (Vente Privée)- Mise en place et gestion des ventes sur AmazonAnalyse des KPIs et Reporting :- Suivi et analyse via Google Analytics des performances E-Commerce et diffusion aux équipes en interne
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Education
- MSc Fashion, Design and Luxury ManagementGrenoble Graduate School of Business2013This master's programme has been carefully designed to prepare for one of the most exciting and fastest growing industries in the world; the luxury brands and goods sector. In partnership with the London College of Contemporary of Art, this program teached me how to develop key business and management skills in one of the capitals of Fashion, London The main subject areas of the programme include management and leadership, marketing and operations, public relations and intercultural management.
- DESMA (Diplome d'Etudes Supérieures en Management)Grenoble Ecole de Management - Grenoble Graduate School of Business2013
Certifications
- Agile Master Certification CertificateScrum-Master.org2020