Noelia Santa Ana

Consultante freelance en marketing digital & stratégie de marque e-commerce

J’ai créé et lancé une marque e-commerce franco-mexicaine spécialisée dans l’artisanat, l’économie circulaire et le storytelling culturel. J’ai géré l’ensemble du cycle marketing : positionnement stratégique, direction créative, campagnes multicanal et communication de marque, ce qui a renforcé l’engagement client et stimulé les ventes online et offline.

J’ai développé une identité de marque forte et un storytelling unique, mettant en valeur les produits artisanaux et le patrimoine culturel, pour améliorer la reconnaissance de la marque et la fidélisation client.

J’ai mis en place une stratégie de contenu complète : SEO, fiches produits optimisées, rédaction web, articles de blog et storytelling visuel, garantissant un contenu optimisé pour générer trafic et conversions.

👉 Domaines clés : Stratégie marketing digital | Storytelling de marque | Marketing e-commerce | SEO | Content Marketing | Campagnes multicanal | Branding économie circulaire

I developed and launched a Franco-Mexican artisanal e-commerce brand focused on handmade products, circular economy, and cultural storytelling. I managed strategic positioning, creative direction, multi-channel campaigns, and brand communication, building a strong brand identity and storytelling strategy that boosted engagement, recognition, and sales.

I designed a comprehensive content strategy including SEO, product descriptions, web copy, blog posts, and visual storytelling, ensuring optimized content that drives traffic, conversions, and customer loyalty.

👉 Core expertise: Digital Marketing Strategy | Brand Storytelling | E-commerce Marketing | SEO | Content Marketing | Multi-channel Campaigns | Circular Economy Branding

J’accompagne les entreprises dans leur visibilité, notoriété et croissance grâce à la stratégie digitale, le content marketing, le SEO et la communication de marque.

En tant que consultante, j’ai rebrandé AcoTRAVEL, en créant une nouvelle identité visuelle et des supports marketing, ce qui a permis de remporter 4 clients corporate. Je conçois et mets en place des landing pages optimisées SEO, des stratégies de contenu multilingues et des frameworks de storytelling, adaptés aux marchés B2B et B2C.

Je suis experte en marketing automation (Brevo, Mailchimp, Pardot, Salesforce), campagnes LinkedIn B2B, et gestion de réputation en ligne, ce qui permet aux entreprises d’améliorer l’acquisition de leads et l’engagement client.

Avec 10 ans d’expérience internationale (France, US, Mexique) en SaaS, e-commerce et projets globaux, je crée des stratégies efficaces et mesurables.

👉 Domaines clés : Stratégie marketing digital | SEO | Content Marketing | Réseaux sociaux | Email Marketing Automation | Storytelling de marque

I help companies boost visibility, reputation, and growth through digital marketing strategy, content marketing, SEO, and brand communication.

As a consultant, I rebranded AcoTRAVEL, creating a new identity and marketing assets, and deliver SEO-optimized landing pages, multilingual content, and storytelling frameworks for B2B and B2C markets.

I specialize in email marketing automation (Brevo, Mailchimp, Pardot, Salesforce), LinkedIn B2B campaigns, and online reputation management, helping businesses improve lead generation, engagement, and customer acquisition.

With 10 years of international experience in SaaS, e-commerce, and global projects (France, US, Mexico), I create strategies that deliver measurable results.

👉 Core expertise: Digital Marketing Strategy | SEO | Content Marketing | Social Media | Email Marketing Automation | Brand Storytelling

Built the company's social media strategy from scratch, increasing engagement by 500% across platforms. Participated in and executed a complete company rebrand—logo, website, positioning, and messaging—to better reflect platform capabilities and reach a wider audience. This work contributed to securing over €160 million in funding. Authored over 50 automated email journeys in Brevo to support onboarding, leading to a 20% increase in feature adoption. Led editorial strategy for eBooks, guides, influencer scripts, and newsletters; supported CRM efforts across international markets. Collaborated with product, legal, and PR teams to ensure content quality and compliance. Produced training videos to simplify platform use, improving customer onboarding metrics.