Welcome to Nicolette's freelance profile!
Location and workplace preferences
- Location
- Paris, France
- Remote only
- Primarily works remotely
Preferences
- Project length
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- ≤ 1 week
- ≤ 1 month
- Between 1-3 months
- Between 3-6 months
- Business sector
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- Arts & Crafts
- Culture
- Fashion & Cosmetics
- Hospitality
- Luxury Goods
+3 other
- Company size
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- 11 - 49 people
- 50 - 249 people
- 250 - 999 people
- 1000 - 4999 people
- ≥ 5000 people
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Languages
Categories
Skills (21)
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
Nicolette in a few words
As a social media native, as soon as opportunity presented itself, I jumped on the occasion to work in the world of Social. Having gained my first experiences as a Community Manager at Publicis Conseil, developing social media strategies for several of Accor's finest hotels (Orient Express, Fairmont, Sofitel, etc.), I soon moved to a different realm of luxury: skincare, beauty and fashion (Christian Louboutin Beauty, Lancaster, Orveda, etc.).
Now, a Social Media Manager, Creative Strategist and Copywriter, I can provide you with start to finish plan for your social channels, all platforms accounted for.
📱⊹ SOCIAL MEDIA MANAGER / CONTENT STRATEGY
- Content calendar creation.
- Caption copywriting
- Social page(s) audit and KPI analysis.
- Social media strategy development.
- Social media ecosystem.
- Social Media TOV + best practices.
- Activation/campaign strategy creation.
- Social playbook.
✍⊹ WEB WRITING / SEO WRITING / COPYWRITING
- Web & SEO optimized content writing.
- Writing of journalistic content: news briefs, press articles, press releases.
- French to English translations.
- Creative copywriting.
👀⊹ TRENDWATCHING
- Weekly Instagram Trends
- Weekly TikTok Trends
Portfolio
Experience
BIKIBIKI
Social Networks
Social Media Manager and Creative Strategist
- Development of social media strategy across several platforms (Instagram, LinkedIn, TikTok, Pintrest).
- SEO optimization.
- Article, newsletter and website copywriting.
- Liaison and management of a team of community managers.
- Trend watching.
- KOL/Influencer tracking.
- Reporting and analysis of KPIs.
- Creative copywriting for social media activations, campaigns, rebrands.
PUBLICIS CONSEIL - Publicis
Social Media Manager
- Oversaw global social media campaigns, tool kits and ongoing content.
- Development of 2022 social media strategies for several brands.
- Ameliorated basic practices, reporting documentation and methodology.
- Liaison between all teams - creative, paid, influence, project management.
PUBLICIS CONSEIL - Publicis
Community Manager
- Digital copywriting & content creation for 3 luxury brands' social networks (Facebook, Instagram, Twitter & LinkedIn)
- Developed and executed content strategy during brand campaigns/network launches/activations
- Developed media strategies alongside objectives and target markets
- Proposed activations in line with social media updates
- Client facing validation process and presentations/pitches
- Liaison with creative and commercial teams in order to deliver final product
- Monitored performance and reporting in terms of client KPIs
- Moderation and community engagement
Recommendations
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