About Nicolas
Après avoir développé pendant plus de 4 ans les web analytics du groupe Pierre & Vacances CenterParcs, j'ai rejoint l’équipe analytics Tech de Made.com à Londres où j'ai pris le lead des principaux projets analytics digitaux ( Lifetime Value, Conversion probability, Je mets aujourd’hui mes compétences techniques et stratégiques au service de nouvelles entreprises.
En tant qu’expert web Analytics, j'assure principalement les missions suivantes :
- Implémentation et optimisation de TMS (GTM) et comptes Google Analytics (gratuit et premium)
- Extraction et Analyse : Python, R, Excel, SQL, Big Query
- Réalisation de dashboards cross-sources sur DataStudio au travers d'une pipeline de data processing
- Mise en place du suivi des performances d’A/B tests
- Formation Google Analytics, Big Query, Google Tag Manager
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- MADE.COMData ScientistE-COMMERCEMay 2018 - November 2019 (1 year and 7 months)Cité de Londres, United Kingdom> Lead Customer Lifetime Value project to design a brand-new bidding acquisition strategy based on customers expected profit.> Communicate key improvements of the project to stakeholders> Initiate new attribution models at cookie level, to optimise digital spends over visitor journey.> Modelling (Conversion probability, Refund & Return Rate…)> Build and improve smart datasets on top of BigQuery>Train marketing teams on advanced insights findings by using DataStudio> Implement daily bidding strategy for Facebook prospecting and retargeting campaigns> ADHOC analysis (Eg : TV impact on ROAS for new customers/ CPA for new sessions)
- Groupe Pierre et Vacances CenterparcsWeb Analytics ManagerTRAVEL AND TOURISMJanuary 2018 - April 2018 (4 months)Paris, France> In charge of Digital Analytics, AB testing &Tracking> Lead Web analytics team (2 persons)
- Groupe Pierre et Vacances CenterparcsSenior Digital AnalystTRAVEL AND TOURISMSeptember 2013 - December 2017 (4 years and 4 months)Paris, FranceUser experience analytics:> Develop the understanding of on-site & off-site visitor journey linking CRM & Web analytics.> Identify different visitors segments across all websites for personalization and remarketing purposes.> Google analytics expert & Google BigQuery Qualified Developer, I manage web APIs to get an advanced understanding of visitor journey ( Page flow, Cross-device, Multi-channel attribution, Funnel of reservation)> Deliver effective presentations of results, data-driven insights and recommendations> Data visualization (Bime Analytics)Company web analytics evangelization:> Develop a web analytics spirit into the company.> Training the E-business team, Direct marketing & Analytics teams providing them best practices about web analytics.Tracking implementation & Tag management :> Premium Universal analytics implementation over websites & apps.> Understanding future tracking needs regarding business trends> Testing and troubleshooting web analytics & partners tags for quality assurance.> Setup and analyze A/B tests(AB tasty)Tools management:> Administering Google analytics account (Users, content grouping, custom dimension filtered view, goals and events)> Administering Google Tag manager & Eulerian Tag manager.
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Education
- Master's degree in Digital marketing and Project managementSKEMA Business School2015
Certifications
- DSSP Data Science Certification - Machine LearningÉcole Polytechnique2016
- Google Cloud Platform Qualified Data AnalystGoogle