Nicolas Lisch

WEB ANALYTICS Expert

Remote from Paris

  • 48.8409
  • 2.3881
  • Indicative rate €200 / day
  • Experience 2-7 years
  • Response time 2h
Propose a project The project will only begin when you accept Nicolas's quote.

Availability not confirmed

Part time, 3 days a week

Propose a project The project will only begin when you accept Nicolas's quote.

Location and geographical scope

Location
Paris, France
Remote only
Works remotely most of the time

Preferences

Project length
Would prefer:
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
Would prefer avoiding:
≥ 6 months

Verifications

Languages

  • Français

    Native or bilingual

  • Anglais

    Full professional proficiency

Skills (8)

Nicolas in a few words

Passionate about Digital & Data Analytics, I spent most of my time extracting meaningful insights from the data using Python, R and SQL. Data visualisation tools help me to communicate them in the most efficient way to different stakeholders.
Along with those analyses, I’m also in charge of training our teams as everyone needs to get involved for the success of the project.
I’m convinced that Web / Data Analytics could significantly increase Conversion & ROI when they are managed in a good way.
I like to develop a digital user experience understanding across websites and apps and new customers acquisition across all channels based on DATA.

I’m available for new challenges in Paris.

Specialisations:
- Web Analytics (Google Analytics, Google BigQuery Qualified Developper)
- Data Analysis / Modelling (Python, R, SQL, Excel, Access )
- Data Science ( SciKit-Learn, Statsmodels)
- Data Engineering (Google Cloud Platform, Amazon S3, Jenkins, Docker, GitHub)
- Data Visualization (Google DataStudio, Tableau, Bime Analytics, Shiny)
- A/B test (Optimize 360, AB Tasty)
- Tags management (JavaScript, TMS: Eulerian & Google Tag Manager)

Experience

MADE.COM

E-commerce

Data Scientist

Cité de Londres, Royaume-Uni

May 2018 - November 2019

> Lead Customer Lifetime Value project to design a brand-new bidding acquisition strategy based on customers expected profit.
> Communicate key improvements of the project to stakeholders
> Initiate new attribution models at cookie level, to optimise digital spends over visitor journey.
> Modelling (Conversion probability, Refund & Return Rate…)
> Build and improve smart datasets on top of BigQuery
>Train marketing teams on advanced insights findings by using DataStudio
> Implement daily bidding strategy for Facebook prospecting and retargeting campaigns
> ADHOC analysis (Eg : TV impact on ROAS for new customers/ CPA for new sessions)

Groupe Pierre et Vacances Centerparcs

Travel & Tourism

Web Analytics Manager

Paris, France

January 2018 - April 2018

> In charge of Digital Analytics, AB testing &Tracking
> Lead Web analytics team (2 persons)

Groupe Pierre et Vacances Centerparcs

Travel & Tourism

Senior Digital Analyst

Paris, France

September 2013 - December 2017

User experience analytics:
> Develop the understanding of on-site & off-site visitor journey linking CRM & Web analytics.
> Identify different visitors segments across all websites for personalization and remarketing purposes.
> Google analytics expert & Google BigQuery Qualified Developer, I manage web APIs to get an advanced understanding of visitor journey ( Page flow, Cross-device, Multi-channel attribution, Funnel of reservation)
> Deliver effective presentations of results, data-driven insights and recommendations
> Data visualization (Bime Analytics)

Company web analytics evangelization:
> Develop a web analytics spirit into the company.
> Training the E-business team, Direct marketing & Analytics teams providing them best practices about web analytics.

Tracking implementation & Tag management :
> Premium Universal analytics implementation over websites & apps.
> Understanding future tracking needs regarding business trends
> Testing and troubleshooting web analytics & partners tags for quality assurance.
> Setup and analyze A/B tests
 (AB tasty)

Tools management:
> Administering Google analytics account (Users, content grouping, custom dimension filtered view, goals and events)
> Administering Google Tag manager & Eulerian Tag manager.

Education

Certifications

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