About Nathan
French
Native or bilingual
Experience
- scalelogoMarketing ManagerDecember 2022 - Today (3 years and 6 months)Dubai, United Arab EmiratesResponsible for developing and executing successful digital marketing strategies to drive customer acquisition and engagement.-Creation and management of content, social media and search advertising campaigns-Optimization of website performance-Data analysis-Execution of SEO best practices
- Omnicom Media GroupPlatform SpecialistFebruary 2022 - August 2022 (6 months)CanadaManaged search engine advertisings with $3M annual budget for 4 leading brands in the North American market• Performed data analysis, reporting and communication with the client• Created automated analytical dashboards connecting all the data sources• Established a strategy to allocate a balanced budget between demand and supply influenced by the supply chain crisis
- Power GoAdvertising specialist (SEM/SMO)September 2021 - February 2022 (5 months)Montreal, QC, CanadaIn charge of the web agency's paid digital marketing product• Created, managed and optimised search engine and social media advertisings for +20 clients• Collected, analysed and presented results to the clients• Monitored the latest technologies in digital advertising• Implemented a new API allowing to report performance to the client in real time
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Education
- MSc, Digital Transformation Management & LeadershipESCP Business School2023MSc, Digital Transformation Management & Leadership
- Master of ManagementAix-Marseille Université2021Master 1 (M1), Innovation Management
Certifications
- Shopping ads CertificationGoogle2022
- The fundamentals of Digital MarketingGoogle2021