Nathalie Coulibeuf

Consultante Media Digital

Moves to Paris, Nantes

  • 48.8414
  • 2.3001
New
  • Indicative rate €1,000 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1h
Propose a project The project will only begin when you accept Nathalie's quote.

Confirmed availability

Propose a project The project will only begin when you accept Nathalie's quote.

Location and geographical scope

Location
Paris, France
Can work in your office at
  • Paris 15e Arrondissement and 50km around
  • Nantes and 10km around

Preferences

Project length
  • ≤ 1 week
  • ≤ 1 month
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Business sector
  • Travel & Tourism
  • Transportation
  • Telecommunications
  • Sports
  • Public sector
+16 autres

Verifications

Languages

  • Anglais

    Native or bilingual

Skills (45)

Nathalie in a few words

Elaborer des stratégies sociales et digitales innovantes au service de mes clients, c'est ce à quoi je me consacre depuis presque 15 ans. Sept ans à Londres puis 7 autres à Paris, m'ont permis d'avoir une connaissance extrêmement fine des attentes business des clients de tous horizons, ainsi qu'une connaissance du marché des médias en Europe. 

Grâce à ce parcours j'ai pu développer des compétences transversales qui me permettent d’appréhender toute la structure d’un plan de communication et les objectifs commerciaux.Tour à tour au planning stratégique, à la tête d’une équipe de consultants/commerciaux et aussi du pôle production, j'ai vu émerger de nouvelles normes de communication et en ai fait un atout pour le business des entreprises.

Le fil rouge de mon parcours: être au service du business  dans un secteur en constante évolution où la convergence entre le digital et l’humain est clé.

Mes atouts: l’anticipation, la créativité et la compréhension des enjeux de mes clients. Je mise sur le potentiel de chacun pour créer une dynamique collective.

Experience

Nathalie Coulibeuf

Freelance Consultant

Paris, Ile-de-France, France

May 2020 - Today

International social and digital consultant/advisor - Pitch - Strategies media, content, partnership, influence - Micro coaching to understand digital space and help decision making - Workshops Recent work: Winning of SHEIN Premium account for Les Causantes agency. Strategy, Baseline, partnership and influence for the French market.

Havas

Directrice Associée

Puteaux

April 2015 - May 2020

Mission : Develop a social media offering and business model that transform conversations into conversions - From branding to buying with strong content and data strategy Clients : AXA, Clarins, Affinity Petcare, Canal+, EDF, Hyundai-Kia, Carrefour... - Management of 13 people (6 account managers/directors, 6 project managers, 1 auditor) - Develop tools that transform data into content with platform such as Marin Software or internal department such as CSA - Develop 360 media and content strategies with digital teams (SEO/SEA, programmatic), TV and radio teams - Development of influence and adfluence strategies  - New business - Masterclass : presentation for client about social innovation and efficiency

Omnicom Media Group

Head of Social

Paris Area, France

December 2014 - April 2015

Clients: PSA, Henkel, Mc Donalds, Leclerc, Groupe Bel, Dr.Oetker, Beko, Nissan... - Development of the social offering (Buzz monitoring, strategy, consulting, training, community management, social media dashboard, blogger outreach). - Social strategy and consulting on every social platform - Development of clients insights thanks to powerful campaigns at scale - Launch of DS in 40 countries exclusively on Facebook

PHD UK

Head of social

November 2010 - November 2014

• Clients: Mondelez, eHarmony, MoneyVista, Warner Bros, MTV, Elizabeth Arden, Canon... • Creation of the social offering (Buzz monitoring, strategy, consulting, training, community management, social media dashboard, blogger outreach). • Development of the paid for social offering for (Facebook, Twitter, Linkedin) - Creation of a unique social team with paid and social skills delivering outstanding results for clients. • Live optimisation and rapid response (TV, Twitter, Facebook) • Development of PHD social analytics dashboard with Datascience (Real time dashboard with paid, owned, earned media data and insights). Bespoke dashboard for each client needs. • • Work closely to the analytics team in order to create relevant economic model for each part of social media activity. Collection and analysis of data generated organically and paid media in order to understand a ROI and also define a better strategy for each clients. • Study and analysis of customer behaviour • Tools to collect data and analyse them: Brandwatch, Radian 6 allfacebookstats, Klout, PeerIndex, Hoostuite, Alexa, Compete,Technorati, Nielsen ...

MEC

Social media manager

November 2009 - November 2010

• Clients: Visa, Xerox, Star Alliance, Sony • Research, audit and buzz monitoring • Social media strategies for the European market to launch or relaunch a brand, a product, promotion campaign… • Create and implement the Visa campaign for the World Cup (Life flows better with Visa). Creation of european social guidelines, application guidelines, content framework and coordination with european offices for the moderation and reporting. For the UK, it was the first social campaign for Visa - http://www.brandrepublic.com/news/1008968/ • Blogger outreach campaign for Sony in 6 countries (Guidelines creation, Influencers indentification, Contacting bloggers and reporting)

Outside Line

International Account Manager

September 2007 - November 2009

• Clients: LG, Universal Pictures, Warner Games • Assisting in the planning and execution of online strategies • Management of the international team ensuring cohesive execution of campaigns across multiple markets • Researching and producing web audits to show trends over time to develop reputation management strategies • Writing press releases/social media releases and other materials • Building and managing social networking profiles/fan pages for clients on Facebook, Bebo, and Twitter • Briefing in creative and video production work to internal teams • Responding to briefs, pitching and lead generation from existing clients

Outside Line

Marketing Executive

September 2007 - March 2009

DIORANEWS

Chief Editor

August 2001 - November 2006

• Clients: Orange, SFR, Bouygues Telecom… • Management of a team of 6 journalists ensuring a cohesive editorial approach • Selecting the subjects, writing articles, SMS, MMS, Orange website and blog posts • Treatment of international, national, business and cultural news • Recruitment and training of journalists

Zed (Lanetro)

Journalist - Columnist

June 2000 - June 2001

Education

Certifications

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