Description

Co-fondatrice de Maison Minuit, Directrice Artistique, Membre de Board, Nathalie est un leader créatif qui accompagne des dirigeants dans l’internationalisation de leur marque, sa stratégie de branding et de collections, ou sa transformation vers une approche plus inclusive et éco responsable. Elle est experte en joaillerie et luxe. Elle dessine aujourd'hui es lignes de joaillerie iconiques pour des groupes prestigieux internationaux, et conseille des dirigeants dans leur stratégie créative à 3 ans..

Pendant 14 ans jusqu’en 2020, elle a été Directrice Artistique Internationale, Membre du Board et Porte Parole de Swarovski. Elle est alors en charge des studios de création (jusque 80 personnes dans 6 pays), et des collections de bijoux et accessoires en cristal taillé. Portant le projet de modernisation de la maison, et propulsant Swarovski sur la scène mode internationale, Nathalie a été le moteur de transformations fondamentales du groupe industriel. Les collections dont elle a la charge équivalent à un chiffre d'affaires de 2.2. milliards en 2019. Elle revendique l’ADN Maison, met en place le marketing d’influence et les premières muses de la marque : Miranda Kerr et Karlie Kloss.

En 2020, elle décide de renouer avec l’entrepreneuriat et fonde, avec Anhly, sa fille de 19 ans, Maison Minuit. Leur agence créative intervient comme conseil auprès de dirigeants de sociétés souhaitant internationaliser leur marque, développer leur croissance et leur notoriété ou optimiser le style et succès de leurs collections. Les missions concernent la joaillerie, la mode éco-responsable et le luxe en France, Europe, Asie, USA et Moyen Orient. De solides valeurs personnelles autour de la diversité à travers une approche trans générations leur permettent de séduire des clients accrédités B Corp, engagés dans une politique RSE forte, avec, pour certains, une approche ancrée dans l’économie circulaire.

Très engagée auprès des femmes et des ONG en pro bono.

Languages

French
Native or bilingual
English
Native or bilingual
German
Conversational
Italian
Basic

Workplace preferences

Can work on-site

Paris (up to 50km), Bordeaux (up to 100km)

MAISON MINUIT PARIS
Co-Founder & Creative Director
August 2020 - Today (5 years and 10 months)
Paris, France
Based in Paris, MAISON MINUIT is a high-end creative agency founded by the mother-daughter duo NATHALIE & ANHLY COLIN. Maison Minuit values a cross generation approach offering Global Design Services to AMPLIFY BRAND'S SUCCESS. The creative agency adds value for brands and help them to stand out via distinctive identity & collections with ethics, respectful of the people and the environment we live in. We offer CREATIVE CONSULTING (outsourced Creative Direction, outsourced People & Culture Officer, Design & scaling up of creative organizations), SMART DESIGN (assortment optimization, bespoke design for jewelry, accessories, fashion including responsible sourcing) and CREATIVE CONTENT (digital campaigns, art, public speaking). Our creative approach is particularly inclusive of the expectations of the Gen Z, thanks to the influence of my 20 years old daughter Anhly COLIN being the CEO. 95% of our clients are based overseas in Italy, Switzerland, U.S.A., South Korea, China, Middle East, India. 5% are French. They are either founders or CEO's of companies in the fields of luxury, precious jewelry, diamond, sustainable luxury fashion, yoga / loungewear and tech beauty.
SWAROVSKI
Creative Director, EVP Member of the Management Board
February 2006 - June 2020 (14 years and 4 months)
Paris, France
Creative Director, EVP member of the Management Board Reporting to Swarovski Family Member, and Group CEO, Robert Buchbauer, CGB Responsibilities
• Co design brand strategy
• 1st Creative Director in the brand's history, for all branded collections, role to establish
• International brand management and Creative Vision, aim to modernize the brand
• Lead the Creative Division, including trend department, hire and develop the international design talents (55 fte, 20 nationalities)
• Design 100% of the branded collections, with a common design language, across categories (jewelry, watches, accessories, writing instruments, crystal objects), distributed in Swarovski retail landscape (+2500..) in 170 countries
• 2014-2016 : Executive Vice President Branding, Communication & Media
• Spokesperson Achievements
• Ambitious creative roadmap
• Growth : from 822 millions euros (in 2006) to 2.2 billions in 2020, 80% fashion jewelry
• Management of complexity : across jewelry styles, product categories and regional capsules, collections of +2000 skus +800 seasonal novelties, 2500 sketches/season, multiple stakeholders with conflicting objectives. Successful launch of watches, eyewear, men jewelry and fragrance.
• Flawless design process (3D, design to cost)
• First muses (Miranda Kerr, Karlie Kloss), influence marketing campaigns driving positive brand awareness; with influencers from a diversity of origins and profiles. First LGBTQ+ campaign.
• Creative vision expressed with design attributes, iconic designs
• Styling tips as a point of differentiation, shifting the vision of jewelry for occasions to everyday jewels for modern multifaceted women.
• Modernization of the retail concept (Tokujin Yoshioka)
• +200 yearly interviews
• Creative leadership : ambitious common goals, empowerment, and kindness. High engagement, retention of talents. Respected leader, making inclusivity a reality, co-owner of the first Female Empowerment Platform launched in March 2020
CULTURAL SUSHI
Founder, Creative Director
January 1998 - January 2006 (8 years)
Paris, France
CULTURAL SUSHI, Paris, Beijing, Tokyo, Hong Kong. Founder, Creative Director. Design Agency leading creative projects in Europe and Asia. I lived and worked in Beijing from 1999-2001 for the launch of a women's ready-to-wear brand for a Chinese textile company Yimian. Projects included: the launch in France of the Japanese jewelry designer brand e.m., being a regular editor for the Japanese beauty magazine Voce, a style & image consultant for pop stars and music majors (Calogero, Tina Arena, UM, Mercury, ..), a trend and brand consultant for Swarovski. I identified key categories relevant for a branded offer and a distinctive creative signature for Hummer (mobility industry), Roland Garros, the French Open; and Manuel Canovas (home interior, loungewear, lingerie, swimwear & beauty). Design of trend spaces and production of fashion shows: Swarovski, Hong Kong Jewelry Fair, International Lingerie show, Signity (fine jewelry). Videos/interviews: Karl Lagerfeld. Team management (12 creatives)