Natasha Naayem

Since its inception in the year 2000, GAIA has grown to include hundreds of members in over 90 countries united against climate injustice and waste pollution. With over twenty years of work behind them and a wealth of knowledge and resources, GAIA hired me to revive their content and hone in their messaging.

Projects for GAIA:

- Wrote and edited all content for website rebrand to illustrate GAIA's position as leaders in the fight against waste pollution

- Provide editorial support on climate reports for global campaigns relating to zero waste

Operating out of Imperial College's Dyson School of Design Engineering, the Interaction Foundry is a collective of thinkers, technologists, and designers.

Projects for the Interaction Foundry:

- Wrote website copy

- Copy edited client-facing documents

I came on board at a pivotal moment in Dapper's evolution, when blockchain, crypto and NFTs were still opaque to the mainstream. I dove deep into the field — and even edited their Whitepaper for their Proof-of-Stake blockchain, Flow.

Projects for Dapper:

- Wrote the application that landed Dapper Labs as Fast Company's #1 Most Innovative Gaming Company

- Developed positioning and copy for internal brandbook

- Wrote campaign and promotional materials for the Initial Coin Offering, generating 18M in sales from nearly 13,000 participants

- Developed positioning and brandbook for partnership projects

- Worked with Chief of Staff and HR to develop recruitment materials