Description

Spécialiste du marketing de contenu et de la communication | Bilingue (EN/FR)

Avec plus de trois ans d'expérience dans la stratégie de contenu, les relations avec les médias et la communication numérique, j'aide les marques à créer des histoires convaincantes qui stimulent l'engagement et la visibilité. J'ai mené des campagnes sur des marchés mondiaux, géré des partenariats avec des influenceurs et produit du contenu pour des blogs, des médias sociaux, des communications internes et la presse. Qu'il s'agisse de lancer un produit ou d'affiner le message d'une marque, j'apporte créativité, clarté et collaboration inter-fonctionnelle à chaque projet.

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Iconosquare
Paid Acquisition & Communications Manager
June 2023 - Today (3 years)
Plan, execute, and manage marketing campaigns for corporate events, trade shows, and product launches. Management of pay-per-click (PPC) campaigns, including paid search and social media advertising. Monitoring SEA campaigns in the EN and FR markets using GA4 to monitor key metrics. Liaising and negotiating partnerships in the Francophone, US, UK, and DACH markets with digital advertising agencies
Iconosquare
Partnerships, PR and Media Manager
July 2022 - June 2023 (11 months)
Creation, supervision and nurturing of a community of affiliates and referrers via a multi-tiered affiliate network, including an ambassadorship program. Form key relationships with influencers across social media platforms and develop and implement an Influencer Marketing strategy across social media channels such as TikTok. Content creation and copywriting including Press Releases, blog articles, and webinars for global co-marketing campaigns.
University of Limoges
Lectrice d'anglais
September 2020 - June 2022 (1 year and 9 months)
Developed creative and innovative teaching content suitable for university students. Provided mentorship and pastoral support to vulnerable students Led extra-curricular academic activities i.e. Creative writing competition and an English language conversation group.
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Secondary School Certificate SSC
Urmston Grammar Academy
2016
SECONDARY SCHOOL
Bachelor of Arts
Durham University
2020
BACHELOR OF ARTS: LIBERAL ARTS

Natasha Hylton

Communications and Content Marketer

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